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Inspira, breathing life into business

September 2016



Have you ever stopped to think what makes your business unique?

Here at Inspira we believe it’s incredibly important to know what makes you stand out from the crowd. If you don’t know what the key attributes are that differentiate you from your competitors, then neither will your potential customers.

It’s vital from time to time to take a step back from the day to day running of your business and try to evaluate why your customers and clients buy from you. Are you doing enough to differentiate yourself? Are your products and services filling the right customer need? Do you need to improve your marketing and reach a new audience?

So, in this issue we provide some tips to help you schedule time to work ON your business, not IN the business – and start pinpointing the characteristics that make you stand out in the marketplace.

I hope you enjoy our newsletter – as always we’d love to hear your thoughts and feedback, so do get in touch.


The Value Of Putting Distance Between You And Your Business

In the fast-paced business world, time can be in limited supply, so getting away from the everyday running of your business can be hard. But there’s real value in scheduling time away from the business – time to work on strategic plans, brainstorm new ideas and find ways to make your business stand out from the crowd. We explain the value of putting distance between you and your business.

Making Your Business Stand Out From The Competition

Key performance indicators (KPIs) aren’t just for measuring your financial data. It’s just as important to track and review your customer-related business information too. By getting a real handle on your customer experience stats you can see where you’re differentiated – and where more work is needed. Here’s how tracking your customer KPIs helps your business stand out from the competition.

How To Interpret Your Xero Reports For Financial Success

When you have a clear view of the financial health of your business, you’re in a far better position to work on the underlying profitability of the company. Xero online accounting software makes it easy to measure the core financial KPIs in your business, with standard reports and a clear business dashboard to keep you updated on your performance. Here’s how using Xero's reporting power will improve your financial success.

"Create your own visual style... let it be unique for yourself and yet identifiable for others."
Orson Welles

Some useful articles we have read over the past few months…

Will you be effected by the Minimum Wage changes on 1st October 2016?

Ways a small business can dig itself out of debt

Life after Brexit: 7 ways to build a better future for your business

Small businesses overlook social media in driving exports

The More You Energize Your Coworkers, the Better Everyone Performs