Watch our new videos on loyalty marketing insights and best practices.

December 2015 ProLogic and Remke Markets Present at LEAD Marketing Conference ProLogic and Remke Markets took the virtual stage at the recent LEAD Marketing Conference with a presentation entitled “Leveraging Data to Drive Growth and Shopper Engagement.”   ProLogic’s Guy Keller opened the session with a discussion of key trends in the supermarket loyalty industry, and Remke’s Pat Iasillo provided an overview of how Remke Markets uses customer data to segment its shoppers and to design personalized and relevant offers. ProLogic is featuring an archived version of the webinar on our website; you can view it here.

ProLogic Publishes New White Paper on Advanced Loyalty Marketing Techniques ProLogic has published a new white paper entitled “Advanced Techniques in Loyalty Marketing.” This new white paper offers ideas on how independent grocers can take their shopper loyalty programs to the next level.   With many retailers now taking advantage of the baseline elements of loyalty marketing, they should consider some of the more advanced techniques. These practices include access pricing, offer matching, front page analysis, spotting analysis, e-receipts, stealth marketing, top shopper meet 'n' greet, and instant shopper communication. Download the white paper by visiting our Resources & Downloads page.

ProLogic Adds New “Retailer Success Stories” Content to Website ProLogic has added a new section to our website in which we highlight case studies of independent grocers’ results using the ProLogic platform. Featured retailers include Lowe's, SHOP ‘n SAVE, Foodtown, Homeland, Sentry, Remke Markets, ValuMarket, and Japan Green Stamps. Click here to view the new Success Stories content.

ProLogic-Sponsored Article on the News Site MorningNewsBeat Discusses E-Commerce and Personalization in the Grocery Industry ProLogic has begun a sponsorship of a new series on MorningNewsBeat entitled “The Innovation Conversation.” The inaugural article ran in late October and featured a thought-provoking conversation about the progress of e-commerce in the grocery industry. Industry expert Tom Furphy comments that he “can’t overstate the importance of personalization” as it applies to e-commerce and as a driver of Amazon’s success. He estimates that personalization in e-commerce increases conversion “by at least 2x.” The key to succeeding at personalization is “feeding the technology with relevant data—including past purchase data, clickstreams, and customer actions—that enables the technology to deliver relevant recommendations.” Furphy also emphasizes the application of personalization in the grocery industry: “Few retailers have better data than grocers. They know what shoppers have purchased, they know what shoppers did not purchase but should have, they know where they live and when and how they shop. The data is there to enable deep, powerful personalization.” For more information on how ProLogic enables personalized targeted offers to individual shoppers, visit our Shopper Insights page. Click here to visit MorningNewsBeat.com and to read the full inaugural article.

“Supermarket Guru” Predicts Segmentation and Personalization Will Increase In Importance, But Shoppers are Becoming Retailer-Agnostic The loyalty industry group Colloquy recently held its annual Loyalty Marketing Summit, with supermarket industry expert Phil Lempert delivering a keynote entitled “2016 Trends Forecast.” In Trend #1, Lempert emphasized that “segmentation and personalization will grow in importance,” as “shoppers want retailers to recognize and inspire them.” However, in Trend #2, he warns that “shoppers are becoming more retailer-agnostic” and that retailers should ensure that their shopper relationships are not lost to online providers such as Amazon or Instacart. For more information on ProLogic’s solutions for segmentation and personalization, click here. The full article from Colloquy magazine can be found here (page 15).

Supermarket News: Why Retailers Need to Capitalize on Loyalty Program Data Supermarket News recently published a Viewpoints article entitled “Why retailers need to capitalize on loyalty program data” by Graeme McVie of Precima, a loyalty solutions provider. McVie points out that if retailers use a loyalty program only for discounts, they miss out on great opportunities to leverage the shopper purchase data to enhance their decision-making across marketing and merchandising. Strategically, retailers can understand opportunities for growth by category, by customer segment and by store. Retailers can align their pricing, promotion and assortment decisions on the items most important to their top shoppers. Grocers can also understand the price elasticity of demand for key items in each loyalty category so they can build promotions on highly-valued products. Leveraging the shopper data enables retailers to deliver promotions and communications that are personalized for each shopper. McVie adds that retailers who successfully execute strategies that utilize their loyalty data achieve increases of 1% - 4% on overall sales and 4% - 7% on gross profits. To view a selection of white papers and case studies about best practices in supermarket loyalty marketing, visit our downloads page. To read the full article from Supermarket News, click here.

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