Coastal park operators, be a part of WAW 2012
The spectacular HUmpback migration has already started and NPWS is busy ramping up for another exciting Wild About Whales campaign over the 2012 whale watching season.
This highly successful campaign encourages visitors to get out into coastal national parks or hop aboard a whale watching tour. The campaign aims to motivate people to visit our coas during the cooler low season period.
Wild About Whales (WAW), now in its third year, generated outstanding results in 2011, particularly in its online reach, with a 123% increase in visits to the campaign website and a 384% increase in social media engagement via Twitter
and Facebook year on year. Key whale watching spots along the coast, such as Kamay Botany Bay National Park, have also experienced significant increase in visits since the launch of the campaign in 2010.
Boosting bookings of tours and experiences is a key objective for WAW in 2012, so this year we’re broadening the campaign story to showcase the wide variety of nature-based opportunities visitors can also enjoy in and around our coastal parks over winter and spring.
If you’re a licensed operator and you’d like to find out how you can participate and promote your tour of guided activity through the WAW 2012 campaign, contact the NPWS Marketing & Promotions Unit now on wildaboutwhales@environment.nsw.gov.au.
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