News, views and analysis from the A/NZ tech sector No images? Click here Hi there, When Facebook threw its toys out of the cot and blocked news content in protest at the Media Bargaining Code there was a flurry of concern around the potential for even more misinformation filling the void left in social media. Now Facebook (which retracted its action after negotiating a backdown from the government) is among the big names signing up to the long awaited Australian Code of Practice on Disinformation and Misinformation developed by Digi (Digi being the association of companies the code is targeted at). The voluntary self-policing code, which the Australian government asked the digital sector to develop in the face of rising concerns, has been hit by some scathing criticism from some areas, most notably Reset Australia, which deemed it "pointless and shameless". It's an attempt at self-regulation in order to avoid government regulation. Some of it is stuff already done by companies who under the code can ‘opt in’ on what they are going to do. They might label false content, they might remove content, they might restrict ‘inauthentic’ accounts or address fake bots. They also might not. It’s flawed, yes. It's also a self-serving and revenue-protecting move from a group of businesses that don't have any reputation for doing the right thing. One outfit that is doing the right thing when it comes to deploying smart integration into its operations is PlaceMakers. They explain how a multiyear digital project has transformed their business, saved time, reduced call volumes and enabled them to enact rapid change. Enjoy the read, Heather Wright In this issue Top articlesPetulant Facebook wins out
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