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Here are five 'basics' to follow as you launch and manage a successful social contest, and leverage it to deliver real business value. Read More »
How the BALSAM's “InnBedded Resorter” campaign used social media to find “Resorters”— people selected to live at the hotel and use social channels to share their experiences at the 8,000 acre resort. Read More »
Read this checklist before you start the planning stages of a promotion that involves user-submitted content, be it crowdsourcing ideas, running a photo or video contest, or even doing some product testing. Read More »
 What Do We Think?
With so many contests all competing for users, navigating and delivering success in this realm is a multi-disciplinary challenge. Our latest blog shares some insight. Read More »
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