Welcome to the June Newsletter!
This month we’re excited to bring you our brand new iOS app, our teammate Garrett’s new book, as well as some helpful email tips from Matt Goldman, CEO of Churn Buster. Enjoy!
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📱 Big news: Postmark for iOS is here
We know how critical transactional email is to your web application, and we also know how important it is to have tools to investigate and resolve any delivery issues quickly. That’s why we built the Postmark iOS app to allow you to take our powerful email monitoring and troubleshooting tools with you wherever you go.
For more details you can read Matt’s blog post, or just go straight to the App Store and download it. Yes, we’re biased, but we think it’s really great and would love for you to try it out.
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👩🎓 Free webinar: what you need to know about sending email on behalf of your users
Sending email on behalf of users is a common requirement for many B2B applications. Join us for a free webinar on Thursday, June 21st to learn about the various options available to you, and the pros and cons of each approach.
Register for webinar here
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📰 Industry news and useful tools
I’m sure you’re really tired of all those GDPR privacy policy update emails in your inbox (🤚 yep, we’re guilty as charged…). But the fact remains that it is a piece of legislation no one can ignore. In this post Matt Harris from Sendwithus gives some helpful advice on overhauling your email strategy to become GDPR compliant.
This Fast Company article about Revue and the resurgence of email newsletters is a great story about this technology of ours that still works so very well.
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📖 Get in on really good startup tips
Garrett on our Marketing team has been hard at work on the second edition of his book Starting & Sustaining. In the book Garrett gives practical advice on how to build and launch a SaaS business with less pain and fewer mistakes. We’re really excited for Garrett, and happy to announce that the book just came out last
Friday! So you should run over there and get it right away.
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🎤 Meet Matt Goldman, CEO of Churn Buster
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This month we introduce you to Matt Goldman, the founder of Churn Buster. Churn Buster is a proven set of tools to help you regain control of your churn, by resolving failed payments and delivering automated support to your customers. We’re posting an excerpt here, and you can read the full transcript on our blog.
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Can you tell us a little bit about your experience and the work you do?
We've been starting and running internet businesses for the past 10 years or so. Prior to Churn Buster, we were building an analytics product atop Stripe's billing platform, and we always struggled to find product-market fit. After a couple years, we identified a core problem that all of our customers faced: recurring failed payments. Around that time, we acquired Churn Buster, and have been focused on growing it ever since. Churn Buster connects to any payment processor, detects when payments fail, and attempts to recover that potentially-lost revenue.
If you could add one feature to Postmark, what would it be?
Multiple tags per email. This would allow us to run deeper analysis within Postmark about how different types of emails perform. Currently, we only tag accounts ("account_1"). But it'd be great to tag other links like which number email it is in the sequence. To answer questions like, what's the open rate per-customer of email #1 vs email #3.
(Ed. note: We have some good news on this front! We’re currently working on a feature that will allow you to add multiple pieces of custom data to each email you send. It’s coming soon, and should solve this pain point for you.)
If you could give fellow developers one piece of advice about how to implement and manage their transactional email, what would it be?
Use webhooks to store bounce and open data on your servers. We continually think of new ways to use this data, and having years of raw logs is wonderful for giving new features a great visual start.
This is an excerpt of our interview with Matt. You can read the full transcript on our blog.
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🏕 Last word: from the #outside channel
The latest addition to our Slack team is the #outside channel. It turns out many of us love the outdoors, so we’ve started sharing photos and links about our adventures. This month we’ll include 2 photos of some our team’s recent adventures.
Marek on our Customer Success team just went to Norway, and ended up kayaking down an amazing fjord, as one does:
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Jake on our Engineering team is our resident triathlete. A couple of months ago he got accepted to a ride called the Rapha Prestige Ozark Plateau. It’s Rapha's largest event of the year and is somewhat difficult to get into. They were 1 of 40 teams of 4 that got to ride (Lance Armstrong was also on one of the teams). Here’s an example of Jake’s view during the ride:
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Until next month — happy sending!
The Postmark Team
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