 Is retail a profession?
Retailing is an important economic activity as it provides the interface between the production and distribution of goods and services and their consumption by the Australian community. As well as providing this important service, retail is a significant activity in its own right. According to an Australian Government Productively issue paper (2011) , in 2009-10, retail accounted for 4.3 per cent of GDP (ABS 2011a) and in February 2010, 11.0 per cent of Australian employees worked in retail (ABS 2011b).
Despite these impressive statistics, according to Deakin University Senior Research Fellow - Retail Industry Steve Ogden-Barnes, retail as a profession does not receive the same amount of kudos associated with engineering, medicine or accounting. Can retail be classed as a profession? Deakin University Senior Lecturer, Program Director of the Graduate Certificate of Retail Management Dr Stella Minahan
and retail specialist Steve Ogden-Barnes believe the answer is ‘yes’.
Listen to Steve and Stella’s overview of why retailing should be professionalised »
Do you need a coach or a mentor?
What is the difference between coaching and mentoring? DeakinPrime has the answer!
Coaching is the partnership between the coach, the individual and the organisation.
Mentoring is about providing support to ensure that individuals are able to achieve their highest potential for themselves and for their organisation.
Both coaching and mentoring have a significant impact on the translation of learning from classroom to the workplace—in fact, both of these approaches are embedded in the 70:20:10 principle.
Both coaching and mentoring add value to people’s workplace performance and productivity, but they are often confused. Our understanding and approach is to clearly distinguish the differences between these approaches and, more importantly, know when to apply each within a workplace situation.
Read more about the differences between coaching and mentoring »
Fiona Gringel professional profile »
Download DeakinPrime’s Coaching Factsheet »
Download DeakinPrime’s Mentoring Factsheet »
Strategic customer service workshop
Customer Service Excellence – Does It Really Matter?
Customer service permeates our lives; managing and improving it is important both from a business and a societal perspective. As part of Deakin Week, on August 5, 2011 DeakinPrime is running an afternoon workshop at Deakin University Melbourne City Centre on Customer Service Excellence exploring the concept of excellent customer service, highlighting the true business benefits of delivering on this promise.
To register your interest for this workshop, please contact events@deakinprime.com

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Metropolitan Fire Brigade and DeakinPrime
The MFB and DeakinPrime work in partnership to deliver the Station Officer Leadership program. The program incorporates various aspects of leadership and management, technical training in emergency services as well as community service-related training.
Customer service is one module within the Station Officer program. In this module, Station Officers have been required to think about how service quality to the Melbourne community is important – activities in this area involve community education afternoons at local schools or working with different multicultural groups to provide information on fire prevention. A practical customer service action learning project that Station Officers have embarked on over the course of three days has been constructing an aviary for injured animals as part of the Babbajin sanctuary in the Yarra Valley.
Find out more about the project from the perspective of the Station Officers, the customer, MFB management and DeakinPrime facilitator»
 Five minutes with: Francis Ramirez
Online Services Manager at DeakinPrime
Francis Ramirez is the Online Service Manager at DeakinPrime and specialises in eLearning, Web Accessibility, Business Analysis and Enterprise Architecture. He is responsible for managing a team of web development professionals who design, program and support online learning materials and systems for DeakinPrime clients.
Find out more about Francis Ramirez »
Download Francis's DeakinPrime profile (PDF) »
 2011 Australia Study Program
Investing in a Sustainable Future
24 October – 6 November
The Australia Study Program will run again in 2011 from 24 October to 6 November. Participants will engage in a three-day intensive study of finance and capital budgeting at the Melbourne Burwood Campus before undertaking a series of industry visits in Melbourne and Tasmania.

The theme of the study program is: ‘Investing in a Sustainable Future’. Students will familiarise themselves with the Carbon Pollution Reduction Scheme, and will gain an understanding of the implications this will have for business in Australia.
Download the 2011 Australia Study Program »
For more information about 2011 Australia Study Program »
2011 China Study Program
12 November – 1 December
Deakin University encourages students to gain international experience as part of their studies. The Deakin Graduate School of Business offers students the opportunity to participate in an international study program to give them direct experience of business and culture in China.

Students will develop their ability to analyse international business opportunities and/or human resource management from a strategic perspective. Important knowledge and skills to manage business in a complex and foreign commercial environment will be explored. As importantly too, an overview of the international economic and cultural frameworks within which international businesses need to operate will be covered.
Download the China Study Program 2011 »
China Study Program 2011 additional information »
Deakin University Research Showcase
Ever wondered how Deakin University researchers provide solutions to many of the problems facing the world we hear talked about in the media?
Read the most recent edition of DeakinResearch News »
Thirsty for more research articles?
You can now follow Deakin Research on YouTube, Facebook, Twitter and now - iTunesU »
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