When Air New Zealand wanted to launch a new Airpoints programme for businesses in New Zealand they researched how to enable self-service registration.
Air New Zealand’s Head of Customer Loyalty, Mark Street says a requirement of the programme design was to enable automatic validation removing any need for an Air New Zealand employee to manually complete registrations.
“Ensuring self-service capability to manage the Airpoints programme is fundamental to the customer experience. We just needed a unique, credible and reliable identifier to make the process work. The NZBN fitted the bill”
Air New Zealand launched Airpoints™ for Business in September 2015 and built the NZBN number and company name into the registration process as mandatory fields.
Using a Companies Office API a business was immediately validated to complete registration automatically.
Mr Street says the process is fast and reliable and fits Air New Zealand’s “keep it simple” approach to dealing with businesses that are time poor and want to do things with the least administrative hassle.