February 2013

		Featured Case in Entrepreneurship, General Management & International
		Ivey Cases Win in Six of 14 Categories at 2012 EFMD Case Writing Competition
		Opportunities in China
		New Director of Ivey Publishing

Britannia Industries Ltd.

The CEO of Britannia Industries Ltd, a manufacturer of bakery products, was at a crossroads. Two years earlier, the firm had started providing specially fortified biscuits to small groups of school-going children in selected locations in India. The product offered a step toward addressing the widespread national problem of malnutrition and, unlike corporate philanthropy, this initiative was an extension of what the company was fundamentally good at – making biscuits. After early signs of success, Britannia’s CEO faced two challenges. How should Britannia scale up the manufacture and distribution of social products? And, how should the firm develop the social products into a sustainable business?

Learning Objectives:
The case encourages students to address issues related to applying the principles of corporate social responsibility within a firm's broader strategy. The case pushes students to understand what contribution a single firm can make to address a global social problem – in this instance, malnutrition. Having understood the key factors behind initial success, students must decide how the social product - fortified biscuits - will fit with existing product portfolios, and whether a different approach is required to both expand the market and build a sustainable business model (financially + socially). Depending on the specific course, one or more of the following teaching objectives could be emphasized:

• Examine a firm’s approach to corporate social responsibility, focusing on the issues faced by a firm primarily serving a large developing economy.
• Evaluate the role that different stakeholders might play in either facilitating or inhibiting the expansion of a social product.
• Consider the linkages between brand management and social products, including pricing, location, and capacity expansion.
• Explore how an evolving business model might be leveraged into a broader international strategy for growth.

Visit New Cases to review more products available in Entrepreneurship, General Management/Strategy & International.

We are pleased to announce that the following Ivey cases were winners in the 2012 EFMD Case Writing Competition. There were more winning cases from Ivey than any other business school in the world. Over 200 cases were submitted by authors from 30 countries to this prestigious case competition. The goal of the competition is to facilitate quality case writing involving European companies and institutions as well as topics concerning other geographical or subject areas which are generally underrepresented among available sources.

• Chabros International Group: A World of Wood, Paul W. Beamish, Bassam Farah (MENA Business Cases)
• Veja: Sneakers With a Conscience, Oana Branzei, Kim Poldner (Latin American Business Cases)
• Bayer CropScience in India (A): Against Child Labor, Charles Dhanaraj, Oana Branzei, Satyajeet Subramanian (Indian Management Issues and Opportunities)
• Launch of Durra: Women in Islamic Banking, Alexandra Roth, David T.A. Wesley (Euro-Mediterranean Managerial Practices and Issues)
• Danfoss - Global Manufacturing Footprint, Torben Pedersen, Jacob Pyndt (Supply Chain Management)
• Novo Nordisk: Managing Sustainability at Home and Abroad, Jette Steen Knudsen, Dana Brown (Corporate Social Responsibility)

Winning cases have been entered into the "Best of the Best" category and the overall winner will be announced in April. Congratulations to all!

The Ivey collection contains over 3,800 cases and 600 articles. Hundreds of these cases focus on issues specific to China and over 540 of which are available in Simplified Chinese. We are in the process of translating over 100 additional Ivey cases and have recently hired dedicated staff in China to respond to the increasing market demand.

To learn more about the opportunities in China, please contact our office.

In late January, Ivey Publishing welcomed Matthew Quin as its new Director. The latest member of the Ivey Publishing team joins the organization with a background in marketing, PR and communications.

“This is a very exciting role in an important part of the Ivey family,” notes Quin. “Ivey Publishing has a great team and publishes a world-class product.”

Quin joins Ivey Publishing from King’s University College where he established the communications and media relations department. He also brings experience from the non-profit and corporate environments.

"Ivey Publishing is a leader in the industry which is something that London and Canada should be proud of,” he continues. ”Ivey Publishing cases are used around the world and connect students and faculty to the latest business thinking and to the case method - I’m excited to be a part of the organization that does such important work.”

Many thanks go to Greg Yantz for his tremendous leadership and dedication during his tenure. We wish him all the best in his new role as Director, Admissions & Recruiting in the Ivey MBA Recruiting & Admissions office.