Selling is about ‘relationships.’ A relationship customers can trust. An easy relationship.
How can you most efficiently ensure a very large number of people know your product exists? And, from this you will need to intrigue a large number of potential customers to allow you to demonstrate value, efficiently generate leads and convert as many of these as possible to sales.
You will then need to ignite positive word-of-mouth and ongoing sales from customers, lots and lots of customers.
Visibility ...
... of the product needs to be high, top of mind and omnipresent. Visible to a very large number of people and they are reminded the product exists frequently and ideally on-going.
Demonstration ...
... of the clear value proposition of the product to a large number of intrigued potential customers is important. Capture the curious, and establish a desire to buy. Tempt them, target them and give them a compelling reason to be a customer.
Usage ...
... once, twice, frequently and ongoing is vital. Make the purchase easy. Available everywhere, one click, no excuses. Be a critical part of the customers’ lives.
Advocacy ...
... from users to friends, family et cetera. Leverage the customers’ willingness to tell others, make it easy to share their story, encourage word-of-mouth (WOM). Make the customer own your story, and be willing to help your product to prosper.
