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From the President
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Generational change
It’s unnerving hey? There were some fascinating conversations at the Gala Dinner last month about what each generation contributes to the profession. I found the conversations particularly enlightening. I suspect that we are at a generational change cross-road within IABC Victoria.
And I am not sure what you want to do about it.
We are currently at 230 members and have seen substantial growth in corporate membership with over a third of our members belonging to corporate member organisations (welcome new Corporate Member Vic Roads!).
A review of the member data show that 50% have been members for less than three years and many more appear to be early career than previously before. We don’t keep data on age, but looking at roles and those who are attending events, we seem to be attracting more who are newer in the profession. Having said that more than half have the title of Manager or Director. Those members who have spent 5 years or more in IABC Victoria represent 30% of the membership.
Is our glass half empty or half full? Continue reading on our website and let us know what you think about generational change and the future of IABC Victoria.
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Meet our Bronze Quill winners!
It may have been a dark and wintery night outside, but inside the Hilton on the Park on 26 May it was all dazzling lights and glamour for the communications industry night of nights!
Apart from gathering to enjoy a three-course dinner and stimulating conversation with our peers, we were also there to congratulate the inaugural winners of IABC Victoria’s 2011 Bronze Quill Awards, the gateway to Gold Quills!
Read more about the eight Victorian winners this year. They have also generously passed on their tips for winning so that next year, it could be you on stage enjoying the limelight!
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Gala Dinner Wrap Up
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A great night was had by all at the Gala Dinner held on Thursday 26 May at Hilton on the Park. Over 140 members and friends spend a great night being entertained, engaged and enlightened. There was a definite air of glam but disappointingly no taffeta, or should that be thankfully?
The night opened with a splash as Simon Taylor dazzled us with his skill and illusion. He certainly got the room talking. Discussions overheard the next day included speculation and questions of How did he do that?
The formal part of the evening included awarding the successful recipients of the Bronze Quills. For more information on our winners and tips on how you too could be winner next year check out the article in this newsletter and our website.
Then it was onto our theme for the evening, Talking About Your Generation. The three generations were ably presented by Baby Boomer’s Geoff Kelly, Gen X’s Andrew Maiden and Gen Y’s Kate Kendall. Geoff told us it takes 10,000 hours to become a master and that baby boomers have been through the mill and have the scars to prove it. Andrew won the room over with a walk down memory lane. Then Kate delivered a playful poke at what each generation brings to the communication profession.
I believe the official vote went to Kate Kendall but this correspondent has a definite affinity and soft spot for Andrew Maiden in particular for his reference to HR Pufnstuf.
Good wine good food great company and great entertainment. What more could an IABC Vic member want?
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Member-get-a-member promotion
Word of mouth has been the best marketing tool available to IABC. A sizeable majority of our members join because a respected colleague recommended IABC membership. To that end, we're bringing back the popular Member-Get-A-Member promotion in July. The basic premise is that members who recruit new professional members will get three free months of membership for each new member they bring in, up to a full year at no charge (complete rules below). The promotion will begin on 1 July 2011 and run through the last day of July, Pacific time.
Visit our website for more information, or contact us at info@iabcvic.com.au
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The new standard for communicating in a crisis
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By Dan Millar, Ph.D., and Larry Smith
The tragedy of 9/11 changed our lives in many ways. The management of organizational crises certainly has been altered by the plane crashes, building collapses and anthrax scares. Many operational plans have been changed to increase the security of travel and of the places in which we work and play. However, the fundamental principles guiding communicating during a crisis haven’t really changed: Be available, be open and be honest.
Because former New York Mayor Rudy Giuliani displayed those qualities so well on 9/11 and during the weeks that followed, his behavior has raised the bar for everyone. Harris Diamond, CEO of Weber Shandwick Worldwide at the time, classified the Mayor’s behavior as the Giuliani Standard. Six qualities describe this standard:
1. Be visible.
2. Speak shortly after the event.
3. Speak to your constituents.
4. Provide useful information.
5. Express sympathy.
6. Provide a positive perspective.
These six qualities provide sound guidelines for organizations and their spokespeople when a sudden crisis hits.
Excerpted from Crisis Management and Communication: How to Gain and Maintain Control, third edition by Dan Millar, Ph.D., and Larry Smith.
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In this issue
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Join us
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Ogilvy On ...2021
Ogilvy is hosting a breakfast forum with IABC Victoria members to reveal some of the findings from the joint Ogilvy / IABC Research.
Wed July 27 2011
8.15 - 9.45 am
ZINC, Federation Square
Invitation only, numbers are limited.
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