Welcome to the Blue Rocket PR newsletter.

In this Issue

	Our first Sparks newsletter of 2011
	Making PR stand for Perfect Relationship...with journalists
	The science of influencing politicians
	PR workshop in Brighton, February 16th
	Save £44 on a subscription with Third Sector magazine
	Home renovation book to be won

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Our first Sparks newsletter of 2011

This issue focuses on how smart communications can help organisations thrive.

We’ve got tips on influencing politicians from a former MP and the scientist who masterminded the campaign to save the science budget, while journalist Ann Bird shares her secrets to great relationships with the media.

There are also free magazine subscriptions and home renovation books to be won.

Here at Blue Rocket PR we’re about to celebrate our first year under our new(ish) owners BHT. It’s gone faster than any time I can remember and I’d like to thank our brilliant consultants, inspirational clients and BHT’s dedicated management team for such a stimulating and enjoyable twelve months. 

I wish all of you the very best and look forward to speaking soon.

Vicky Hoad
Director of Blue Rocket PR

Making PR stand for Perfect Relationship...with journalists

Ann Bird, senior Daily Express journalist and media trainer shares her advice on how PRs can make the most of their relationships with journalists.

The science of influencing politicians

As public sector cuts start to bite the need to influence politicians is high on the agenda for anyone striving to protect communities. But how do you get policy makers to listen when everyone else is fighting for attention?

Our director reports on a talk by former MP Hugo Summerson and UCL biologist Dr Jenny Rohn, who led the recent Science is Vital campaign.

PR workshop in Brighton, February 16th

This half-day training session is designed for leaders and marketing managers who want to take their first steps to effective PR.

Led by two of Blue Rocket PR’s senior consultants, the workshop covers:

• An introduction to a range of techniques used by PR professionals
• Some of the ingredients to great PR campaigns
• How to select targeted media channels – online, in print and on air
• Working with journalists
• Writing for the media

Save £44 on a subscription with Third Sector magazine

Third Sector is offering sparks readers a £44 saving on a yearly subscription.

The magazine is essential reading for anyone working in charity, voluntary and not-for-profit sector.

Home renovation book to be won

Architect Your Home founder Hugo Tugman has written a complete and practical guide to achieving your dream home.

To win a copy, email info@bluerocketpr.com with contact details (address and phone number). A winner will be picked at the end of the month.  

Blue Rocket Group Ltd
115 Church Road, Hove,
East Sussex, BN3 2AF
+44 (0)1273 779169