NEWSPAPER READERSHIP

TGI allows a deeper understanding of press readership: 

• A third of adults in Northern Ireland read a newspaper every day - the same as in GB - and 45% read at least one a week. Total weekly readership is higher in NI at 81% compared to 75% in GB. 
   
• Men are more likely to read newspapers - 39% do so compared to 31% of women. Members of the valuable 55 - 64 age group are 32% more likely to read a printed edition.  
   
• 200,000 people (14% of all adults) visit newspaper websites and 100,000 visit them regularly. Those aged 25-34 are 50% more likely to visit and make up a quarter of the audience.  
   
• Those who agree they would be prepared to pay to access content on newspaper or magazine websites are 40% more likely to be in the 15-34 age groups. 
   
• 60% of newspaper readers value their local paper because it cover local news. More than half usually look through the free newspaper that are delivered to their home.   

• The proportion of adults who read daily newspapers more for entertainment than for news has climbed from 20% in 2009 to 23% in 2010.   
   
• When it comes to content, 50% of newspaper readers are very interested in the local news. Other popular areas include UK news (27%) and sport (23%). 
   
• Some topics appeal more to particular age groups. Articles on cars & motoring are 75% more likely to appeal to 15-24s. Baby & childcare is 90% more likely to be of interest to the 25-34 age group.  
   
• The majority of newspaper readers (58%) buy their paper from a local newsagent, 18% buy it from a supermarket, 16% from a petrol station, and 13% have it delivered to their home.    
   
• A quarter of adults say that newspaper and magazine articles on holidays and travel influence their choice of holiday.  
   

Base: All adults 15+  

Source: Northern Ireland TGI 2010 

Please click here to find out more about TGI Ireland

For further information

Please contact:

Eimear Faughnan
+44 208 433 4323
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