IN THIS ISSUE:
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Top 20 Ivey cases for 2012-2013 |
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The Ivey case collection represents a wide range of business issues with cases written by leading Ivey faculty and authors from around the world. Ivey Publishing would like to thank all of our authors for their contribution to the Ivey case collection and congratulate our 2012-2013 best selling authors.
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Starbucks by Mary M. Crossan, Ariff Kachra
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ECCO A/S - Global Value Chain Management by Bo Bernhard Nielsen, Torben Pedersen, Jacob Pyndt
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GENICON: A Surgical Strike into Emerging Markets by Allen H. Kupetz, Adam P. Tindall, Gary Haberland
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FIJI Water and Corporate Social Responsibility - Green Makeover or Greenwashing? by James McMaster, Jan Nowak
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Eli Lilly in India: Rethinking the Joint Venture Strategy by Charles Dhanaraj, Paul W. Beamish, Nikhil Celly
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Ellen Moore (A): Living and Working in Korea by Henry W. Lane, Chantell Nicholls, Gail Ellement
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Pillsbury Cookie Challenge by Allison Johnson, Natalie Mauro
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Mattel and the Toy Recalls (A) by Hari Bapuji, Paul W. Beamish
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Trouble Brews at Starbucks by Lauranne Buchanan, Carolyn J. Simmons
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IMAX: Larger Than Life by Anil Nair
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Supply Chain Management at Wal-Mart by P. Fraser Johnson
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Scotts Miracle-Gro: The Spreader Sourcing Decision by John Gray, Michael Leiblein, Shyam Karunakaran
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LEGO Group: Building Strategy by Darren Meister, Paul Bigus
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Nora-Sakari: A Proposed JV in Malaysia (Revised) by Paul W. Beamish, R. Azimah Ainuddin
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Resuming Internationalization at Starbucks by Mario Koster, Rob Alkema, Christopher Williams
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Ruth's Chris: The High Stakes of International Expansion by Ilan Alon, Allen H. Kupetz
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The Espresso Lane to Global Markets by Ilan Alon, Meredith Lohwasser
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Lego Group: An Outsourcing Journey by Marcus Moller Larsen, Torben Pedersen, Dmitrij Slepniov
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Tata Motors' Acquisition of Daewoo Commercial Vehicle Company by Meera Harish, Sanjay Singh, Kulwant Singh
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7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments by Shih-Fen Chen, Aihwa Chang
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Learn how you can publish with Ivey Publishing |
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As a leader in the publication and worldwide distribution of business case studies, Ivey Publishing provides case authors the opportunity to increase their exposure by publishing their cases in the Ivey case collection. Email our product team to learn more about our submission process.
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Featured case in Operations Management, Management Science & Information Systems |
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Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
by Nakul Gupta, Arjun Bhatnagar, Jyotsna Bhatnagar
It was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a Lakshyaa Technology Lab’s Jaipur franchise. The consultant was bogged down by a number of problems and dilemmas. The first was his marketing and business growth strategy, which was not helping him in promotion of his business. Information security solutions, spying, vulnerability checks, key logging and allied propositions were difficult to promote. Managing young millennial talent was another major problem for him. Apart from
the woes of business growth, inefficiency in promotion and talent issues, the consultant was now facing another dilemma. Should he start a new business away from the umbrella of the Lakshyaa Technology Lab? Should he partner with a detective agency? Or should he relocate from Jaipur to a more central location (such as New Delhi) where perhaps people would be more aware of the importance of cyber security and students would be more interested in pursuing cyber security training?
Learning Objective: The concepts discussed in this case will enable students to acquire new skills and understanding in the following broad areas:
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Theories of entrepreneurship: The rationale of technology enabled entrepreneurship (cyberpreneurship).
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Talent management: The logic of decisions related to the hiring, retention and nurturing of millennial talent.
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The interface of human resource management and information management and the importance of technology in managing and nurturing both businesses and talent in contemporary society.
Specifically, the students will be able to appreciate:
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The emergence of “cyberpreneurs” in contemporary times and a typology of entrepreneurship.
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Cyber-entrepreneurship and information security challenges in the context of emerging markets such as India.
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Fundamental drivers for cyber businesses.
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Relocation challenges and the career paths of cyber-entrepreneurs.
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Communication of business propositions and the ethnical running of a company.
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Additional case collections available from Ivey Publishing |
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The collections available from Ivey Publishing have recently grown to include cases from Erasmus University Rotterdam and Case Western Reserve University. Through the variety of case collections listed here, we provide a wealth of content that you can use to build your course materials all in one place ... and with flexible distribution options.
View our online video tutorials to learn how you can use our Coursepack Builder tool to create a custom resource that can be downloaded instantly from the Ivey Publishing website.
Need to add your own content? We can help! Just email our customer experience team for assistance.
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Starbucks - #1 selling Ivey case |
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With over 80,000 copies used at 287 institutions in 51 countries, Starbucks is the best selling Ivey case for the 14th consecutive year!
The case picks up the story of a well known company that has a wealth of opportunities. It challenges students to understand why Starbucks has been successful and what they can and should leverage in choosing which opportunities to pursue. The fact that Starbucks lost focus and struggled as a result reveals how quickly a company can lose its way. The subsequent cases in the series, Starbucks: Crisis of Confidence and
Starbucks: Regaining Focus, enable the students to analyze what went wrong and assess how to redress the situation. Overall, the case provides a great deal of scope to develop analysis and insight around core strategic, leadership and organizational issues.
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About the author |
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Professor Mary M. Crossan
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Mary is a Professor of Strategic Management at the Ivey Business School and teaches in the undergraduate, MBA, PhD and Executive Programs. Her research on organizational learning, strategy, leadership and improvisation has been widely published in such journals as the Strategic Management Journal, Academy of Management Review, Organization Science, the Journal of Management Studies, Leadership Quarterly and Organization Dynamics.She has extended her research to management practice through a collection of over 50 Ivey cases and Ivey Business Journal reprints.
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Ivey Business Journal reprints |
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