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Update > May 2011

Five Early Trends for 2011

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At the end of last year, SustainAbility's team wrote, debated, and then re-wrote a blog highlighting ten sustainability trends from 2010. With another year now well underway, we're beginning to see which trends may be shaping the landscape most for 2011. This week, we explore five early candidates – from some just now coming into focus to other, well-known ones now looming larger than before.  We hope you’ll join the discussion and share your thoughts on the key issues appearing (and not appearing) on this list.

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Keys to Transformative Leadership

The sustainability agenda is in need of transformative leaders – companies and visionary individuals capable of looking beyond the business models that have carried us through the past hundred years and developing new ones, new markets and new ways of creating value. This topic – transformative sustainability leadership – is the subject of GlobeScan and SustainAbility’s latest joint survey and research which culminated with a public webinar on May 4. Highlights of the webinar, featuring Chris Coulter of GlobeScan and Jeff Erikson of Sustainability, are available in our Library.

See highlights on leadership

Our next survey will explore the future of energy. Take the survey yourself right now, and stay tuned for the results, due out in June 2011.

Share your views on the future of energy

Water and Energy on Collision Course

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Jeff Erikson, SustainAbility’s Senior Vice President based in Washington, spoke at the Woodrow Wilson International Center for Scholars on May 6, alongside Circle of Blue and USEPA, on the increasingly urgent water/energy choke point in China. Jeff spoke particularly on the implications to the business community of the impending crisis – documented in startling detail in Circle of Blue’s Choke Point: China investigative series – as China struggles to provide the water required to exploit the domestic energy resources needed to continue to grow its economy. SustainAbility is partnering with Circle of Blue and GlobeScan on a research project which builds on Choke Point China and delves deeper into the specific risks and opportunities faced by business, and how businesses can successfully navigate the rough waters ahead.

Video of the full event is available at the Woodrow Wilson International Center website, or check out highlights on our website.

Read more and see video highlights

Preparing for the Great Disruption

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In his new book , Paul Gilding – independent writer and advocate, and former director of Greenpeace International – argues that the Great Disruption is already underway, that economic growth simply cannot continue indefinitely on a finite planet and, most importantly, that it's okay. Indeed, in contrast to many who share his view of the threats we face, Gilding is optimistic that humanity will navigate through the most critical challenges ahead, and that we will be better off on the other side. In his words: "Humans have long been very good in a crisis. We respond to problems late, but dramatically – and, crucially, effectively. Slow, but not stupid."

Gilding shared his thesis in a guest post on SustainAbility's blog last month, and recently sat for a video interview with SustainAbility's Frances Buckingham. Check out both and share your thoughts on how to prepare for what's ahead.

Read the blog | See the video