Zoggs
Predator Flex Reactor Movie

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THE CLIENT

With origins and roots firmly embedded in Australia, considered to be the home of swimming, Zoggs have become a leading global swimming brand. With a strong heritage swimming accessories and swimwear, they have more recently moved into the triathlon and open water swimming markets. Using their knowledge and expertise to provide innovative products to these growing markets.

Zoggs' commitment to investing in all aspects of swimming, especially at a grass-roots level ensures they continue to be one of the most well-known and loved brands in the market.

THE CHALLENGE

Zoggs selected Brandwave to work on the global launch of their Predator Flex Reactor goggles – the world’s first goggles with photo chromatic lenses. The Zoggs team required a technology-focused movie that highlighted the product's key features, to present to global distributors. As well as an edited, more aspirational version for end consumers. The key aspect of the brief was to communicate the product USP’s and technological features and to show how the product works in context.

THE RESULT

Brandwave’s creative concept for this project was to combine open water swimming footage with 3D animated visuals. We extensively storyboarded the footage we required and organised an early morning video shoot at a lake in Surrey. Albeit a little cold in the water for the swimmers, the weather was perfect for the shoot, we managed to capture the clear skies and early morning mist hovering across the lake.

We combined this unique footage with animated 3D models and motion graphics, to highlight the key USP’s such as anti fog and flex technology. After production, the new movie was uploaded onto bespoke video presentation boxes and given to distributors at the global
sales meeting.