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September 2013

Ivey Business School
Where the world looks for business cases

IN THIS ISSUE:
Featured case in Organizational Behaviour/Leadership
A farewell to summer
Meet your Publisher's Representatives
Preview. Purchase. Download.
Featured case in Organizational Behaviour/Leadership

Roaring Dragon Hotel: A Second Attempt at Modernization (Simplified Chinese)
by Stephen Grainger

 

The Roaring Dragon Hotel (RDH), a Chinese state-owned enterprise (SOE), was under pressure to become a profit generating 5-star hotel due to the continued development of the Chinese market economy. As for many SOEs, the RDH was overstaffed, filled with archaic work practices, internal cliques, unsystematic production systems and a dysfunctional motivation system unrelated to performance. During modernization, a number of human resource management problems became increasingly evident; solving these problems had become a priority. In 2000, the RDH’s provincial government and stakeholders made their first attempt at modernizing the hotel by hiring a globally renowned company to undertake the upgrade. The disastrous outcome caused the provincial government and stakeholders to lose heart, momentum and motivation until six years later. A new joint venture owner and the RDH board recovered enough confidence to attempt modernization for a second time. They contracted Premium Hotel Services (PHS) to undertake the second attempt at improving operations. The PHS found the quality of older employees, increasing turnover of new staff and policies emerging from the continuing evolution of the Chinese economy were now presenting problems never confronted before at the RDH. How could the stakeholders solve these problems and have the RDH emerge as an internationally recognized five star, commercially viable hotel?

 

Learning Objective:
This case is ideal for use in the fields of international business, business in Asia, international human resource management and change management. It can be used as:

  • A major written assignment in the second half of a unit.
  • A group discussion workshop conducted in class over a minimum 90-minute period.
  • A homework exercise where students return to the following class to discuss their findings and compare their strategies.

Visit New Cases to review more products available in Organizational Behaviour/Leadership.

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A farewell to summer

As summer has officially come to an end here at Ivey Publishing, it's the perfect time to reflect on the months past as we plan for the months ahead.

 

Rebecca (Publisher's Representative) kicked off the summer conference season with a trip to Calgary, Alberta to attend the ASAC conference where she met many loyal and new customers. Our customer service team hit the road soon after to meet many individuals they have worked with over their combined 25 years with Ivey Publishing. Shirley and Hilda were overwhelmed by the warm welcome received at every institution they visited. During their visits they reviewed how to customize course content with our Coursepack Builder tool and the digital distribution options available. The response from our customers is a testament to the great customer service we provide that sets Ivey Publishing apart - always happy to help! They look forward to meeting more of you again next summer.

Ashley and Lee (Publisher's Representatives) resolutely represented Ivey Publishing at the Academy of International Business conference in Istanbul. They were thrilled to see such global awareness of our products and services – and, of course, the beautiful sites of Turkey.

 

Lee later joined our Director, Matt in Orlando, Florida for the Academy of Management conference. Although Matt has met many people since joining the Ivey Publishing team earlier this year, it was a great opportunity for him to meet some of our global distribution partners and more of our customers face-to-face.

Thank you to all for taking the time to talk with us. Our team will be logging additional miles around North America, China and Europe and look forward to visiting many more of you in the weeks to come.


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Meet your Publisher's Representatives

Lily Jiao Li – Ivey Publishing has over 800 cases available in Chinese and is the largest distributor of Asian management cases. With the vast resources available from Ivey Publishing, Lily is looking forward to fostering the case method in China. 


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Rebecca Todd – For almost three years, Rebecca has enjoyed meeting hundreds of educators across North America and successfully matching appropriate content for their courses. Always up for a challenge, Rebecca will now also be responsible for providing service and expanding awareness of Ivey Publishing in our Asian markets.


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Preview. Purchase. Download.

Use the keyword or refined search options on the Ivey Publishing website to explore the vast selection of business cases available. View Cases By Theme to view lists of cases already prepared on various popular topics or use our CaseMate textbook matching guides to find cases that complement over 200 textbooks in various business disciplines.

 

Through the variety of case collections available, we provide a wealth of case studies and reprints that you can use to build your course materials all in one place. Visit our website or email Lily to learn about the distribution option that's right for you!

Hadfield inaugurates new Ivey building

Canadian astronaut Chris Hadfield helped Ivey celebrate its 90th anniversary and officially open its doors to the new 274,000-square foot, state-of-the-art business education facility which is home to over 1,500 students enrolled in the HBA, MBA, MSc and PhD programs, faculty and staff.

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Top cases from 2013 ISB-Ivey global case competition available from Ivey Publishing

Launched in 2010, Ivey Business School at Western University in partnership with the Centre for Teaching, Learning, and Case Development at the Indian School of Business (ISB), hosted the ISB-Ivey Global Case Competition to create a repository of high-quality, real world cases about Indian businesses. Read more ...

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