News, views and analysis from the A/NZ tech sector No images? Click here Hi there, Don’t talk to me about customer service! It might be a key cornerstone of good business, but having spent far too long this week getting nowhere with chatbots, demanding the chatbot get a human, being cut off when calling helplines… well, you get the idea. With Covid shutting down some of the more traditional means of customer contact last year, it’s no surprise the pandemic served as an accelerator for companies taking their customer service deeper into digital. But more channels isn’t a guarantee of better, particularly if some of those channels aren’t serviced well. And they’re not. A new Pega survey shows that those non-traditional channels are the worst offenders when it comes to poor user experiences. More choice might be great, but at the end of the day what customers really, really want is quick resolution of their issue. Now, can I please have a human to talk to? Enjoy the read, Heather Wright In this issue AppWrap: Tech news from around the webThe Sage Australia & Asia sale to Access Group has closed, meaning Sage’s non-ERP products now sit under the Access umbrella - Read more Australian largest meat processor, JBS Foods, was temporarily shut down after a ransomware attack - Read more AI will add very little to NZ’s GDP, says a new report from Otago University - Read more Upcoming events> Gartner Digital Workplace Summit | June 14-15 | Virtual event Proudly supported by these leading AU software providersHave you been sent this newsletter from a colleague or friend? SUBSCRIBE NOW ... Please support independent journalism! |