Professor Kennedy comes to Ivey following a 10-year career at the University of Michigan’s Ross School of Business where he has served in multiple roles that include Executive Director of the William Davidson Institute, Director of the Ross School Global Initiative, and the Tom Lantos Professor of Business Administration.

At Ross, Professor Kennedy published more than 50 cases and notes used in the school’s international business curriculum. Prior to his tenure at Michigan, Kennedy was a member of faculty at the Harvard Business School from 1995 through 2003. During that time, he published more than 60 case studies and notes on business issues in emerging markets.

Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
by Gloria Barczak, Susan Montgomery, David T.A. Wesley

In 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.

Learning Objectives:

The case study introduces intellectual property fundamentals and focuses particularly on utility patents, design patents and trademarks. The case can be used in courses on product development, marketing strategy and business law. The material is intended for use with business students who have limited knowledge of intellectual property law and may be used to complement discussions on design thinking, market segmentation, innovation strategies (particularly fast-follower strategies) and intellectual property strategies (particularly short- and long-term strategies for combinations of intellectual property assets).

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Administrative Sciences Assoc of Canada (ASAC)
June 8-11, 2013
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Publisher's Representative: Rebecca Todd

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July 3-6, 2013
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August 9-12, 2013
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