Have you ever been out with friends and felt pressured to keep up with the heavy drinkers?
Professor Steve Allsop, director of the National Drug Research Institute at Curtin University, says that's peer pressure or influence at work.
"Peer influence is the most subtle and the hardest," he says.
"If you go out with heavy drinkers you tend to drink at their pace – and it’s not necessarily anybody putting your arm up your back."
This influence leads to people drinking more alcohol than they planned to and they're not always aware it's happening.
"Excessive drinking can damage your health." Read more here.
Professor Allsop says some people may find it hard to say no under these circumstances. He does offer up this advice.
Seek help from your doctor
There are medications that can help you reduce your drinking, this is for people who become dependent.
Tell people that you can’t drink for health reasons.
Sometimes people find they can say ‘look I’ve got health problems and I can’t drink so much’ and that can be helpful.
Seek support
Look for support from Alcoholics Anonymous, friends who don’t drink or family members to help you deal with peer influence.
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