Technology designed for kids is pretty much always terrible. It tends to be expensive and aimed at a small development window, rather than being a useful tool that they adapt to and grow with - like big people stuff.
My son at a really young age learnt how to use this camera. By prioritising the buttons that gave him feedback, he was able to take and review pictures. As he grows he learns more about it and gets more from it. It's pretty indestructible too.