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Editor's note
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The World Cup has traditionally been one of the most coveted advertising opportunities for brands around the world. But this World Cup presents challenges for companies, namely Russia and FIFA.
As part of our five-part series looking at the politics, economics and science behind the World Cup, Andrew Hughes explores why the lead-up to the world’s most popular sporting event has been relatively subdued from a marketing standpoint, compared with years past.
For many major Western companies, the FIFA and Russia “brands” have become so tarnished in recent years, they’d rather keep their distance. But where some companies see problems, others see opportunities. Enter the Chinese World Cup sponsors you may never have heard of: Vivo, Yadea and Mengniu (a dairy company from Inner Mongolia).
And in case you missed it, football historian Roy Hay details the history of politics intruding on the World Cup in the second story in our series.
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Justin Bergman
Deputy Editor: Politics + Society
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Top story
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While major brands like Coca-Cola have stuck by FIFA and the World Cup, others have not.
Maxim Shipenkov/EPA
Andrew Hughes, Australian National University
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
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Health + Medicine
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Jane E Frawley, University of Technology Sydney; Elizabeth Sullivan, University of Technology Sydney
Pregnant women should get the flu shot to protect themselves, and their child for the first 6 months of life.
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Julien Periard, University of Canberra; Brad Clark, University of Canberra
While acclimatising is more important, here's the training you should undertake to go mountain-climbing.
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Environment + Energy
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Steve Rintoul, CSIRO; Steven Chown, Monash University
What will Antarctica look like in 2070? Will the icy wilderness we know today survive, or will it succumb to climate change and human pressure? Our choices over the coming decade will seal its fate.
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Luke Bennetts, University of Adelaide; Rob Massom; Vernon Squire
Since 1995, several ice shelves off the Antarctic Peninsula have abruptly disintegrated. A new analysis suggests that these events are triggered when ice shelves lose their buffer of floating ice.
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Simon Cherriman, Murdoch University
The poisoning of dozens of wedge-tailed hawks in Victoria could affect the entire wild population.
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Adam McHugh, Murdoch University
Households that are most likely to go solar are those that can afford solar panels, but aren't so rich that they don't have to worry about their electricity bill at all, says a survey of 8,000 homes.
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Arts + Culture
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Anne Rees, La Trobe University
Thousands of Australian women took flight to the US in the early 20th century, escaping sexism at home for success overseas. They included architects, artists, dentists and an economist who advised JFK.
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Business + Economy
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Duygu Yengin, University of Adelaide
Economics isn't just about money – it offers ways to tackle many of our problems. But economists lack diversity, and that limits how they see the world and the solutions they offer.
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Science + Technology
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Kathryn Backholer, Deakin University
New technologies do not discriminate between the promotion of a healthy or unhealthy diet. It’s how we apply them that matters.
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James Birt; Michael Cowling, CQUniversity Australia
Facebook enters the world of gaming – where the web addresses are short, the streams are long and the cash flows.
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Cities
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Dorina Pojani, The University of Queensland; Jonathan Corcoran, The University of Queensland
Dockless or stationless bike sharing is risky business, relying a bit too much on common decency. Bike sharing schemes can work, but they may need to forego user convenience for bike safety.
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Education
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Marnee Shay, The University of Queensland; Jo Lampert, La Trobe University
Flexischools appear to be doing Indigenous education better than mainstream schooling. To close the gap in education, we should look at what these schools are doing and apply it in the mainstream.
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Politics + Society
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Michelle Grattan, University of Canberra
Prime Minister Malcolm Turnbull said the assessment of whether someone was covered by the legislation "will have to be made by the people concerned".
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Timothy W. Jones, La Trobe University
The government's response to the Royal Commission, which includes a formal apology, is heartening. But the real test will come in redress for the harms done.
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Michelle Grattan, University of Canberra
Outlining the government's detailed response the Prime Minister said Western Australia had now agreed to sign on to the national redress scheme so there will be a fully national scheme from July 1.
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Roy Hay, Deakin University
FIFA has never been free of political interference and controversies since its inception in 1904.
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Featured jobs
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Swinburne University of Technology — Hawthorn, Victoria
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Cancer Council Victoria — Melbourne, Victoria
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RMIT University — Melbourne, Victoria
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Featured events
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192 Wellington Parade, Melbourne, Victoria, 3002, Australia — Association for Sustainability in Business
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14-20 Blackwood St , North Melbourne, Victoria, 3051, Australia — Victorian Responsible Gambling Foundation
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Deakin Downtown, Level 12, Tower 2, Collins Square, 727 Collins Street,, Docklands, Victoria, 3008, Australia — Deakin University
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55 North Terrace, Adelaide, South Australia, 5000, Australia — University of South Australia
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