Don’t Forget the Baby Boomers!

While catching up on current commercials it has been quickly apparent that the big-ticket advertising has become increasingly targeted toward the younger guys who don’t shave and women who buy Land Rovers. Surely this demographic group is spending money and I hope they keep it up. They are a rapidly growing economic force and there is no doubt these hard working, independence loving, smart people will run the Baby Boomers’ world at some point... but not quite yet.

The financial facts still favor, at least for the next decade, the Baby Boomers, born between 1946-1964, (I am one of them):
• Total 76 Million Americans
• Have 70% of all disposable income
• 35% still have annual incomes over $100,000
• Will inherit over $15 TRILLION in the next 20 years
• Boomers (and Seniors) own over 70% of all single family homes
• They own 57% of all vacation homes
• They own 58% of all rental property
• They purchase 62% of new cars
• The purchase 61% of luxury vacations
• Their life expectancy is 84.3 years (I’m going for a healthy 100)

For contractors who’s businesses depend on maintaining, servicing and replacing old HVAC and plumbing equipment it’s an easy conclusion that the older homes with older things are very likely to be owned by boomers and seniors. Knowing how to market to them and sell to them is a skill that will be worth a lot of money for a very long time.

I offer some tips on how to do just that in my latest blog post. Click the button below to read the entire post.

Have your recently hired a new Comfort Advisor with little or no industry experience?

Do you have existing Comfort Advisors with less than desired technical knowhow that is hurting their sales results?

Do you lack internal training capability and have to rely on expensive manufacturer product training to teach the technical aspects of the Comfort Advisor role?

Do you find it hard to justify both the expense and the time away from selling in order to develop the knowhow and expertise to be perceived as an expert?

If you are facing any or all of these challenges in achieving your growth goals, Jump Start! just might be the answer.  Our next Jump Start! session is starting February 20th and we still have spots open for your new Comfort Advisor(s) to attend. 

To find out more or sign up, click here or give me a call anytime at 612-270-5219 to make sure that Jump Start! will satisfy your needs.

To help you decide if Jump Start! is worth a 15-minute phone call, this is a short summary of what to expect from your investment:

• Focused on creating a foundation of technical knowledge, skills and tools that a Comfort Advisor of any experience level needs in today environment to offer your customers comprehensive solutions to the home comfort needs

• Online daily format for 2-weeks – only 2-hours a day in online classroom instruction

• Daily field homework exercises and quizzes to build and test understanding

• Curriculum is jam-packed with useful reference information and tools

• Continuous management feedback

• Ongoing support, after training to insure the learning sticks

Only a $795 investment

Call now at 612-270-5219,
or click the button below to learn more:

Hurry, our next session starts February 20th!