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Ivey Publishing | Where the world looks for business cases

February 2013


IN THIS ISSUE:
Featured Case in Entrepreneurship, General Management & International
Ivey Cases Win in Six of 14 Categories at 2012 EFMD Case Writing Competition
Opportunities in China
New Director of Ivey Publishing
Featured Case in Entrepreneurship, General Management & International

The Espresso Lane to Global Markets (Simplified Chinese version)

Founded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world’s best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Potential markets included Brazil, China, Germany, Japan, India, the United Kingdom, and the United States. The managing director of Espressamente knew that Espressamente knew that global expansion meant prioritizing markets, but where did the greatest potential lie? In addition to market selection, mode of entry was vital and included options such as exporting, franchising, and joint ventures. This case provides a practical example of the challenges faced in international business.

 

Learning Objectives:
This case is appropriate for use in international business, international marketing, and business strategy courses to illustrate market selection and mode of entry strategies. It provides the opportunity to combine quantitative and qualitative data to determine which markets to select and which entry strategies to pursue.

  • Allows students to evaluate potential markets using common business tools like CAGE analysis, SWOT analysis, and the GE and BCG matrices, and to apply the various models to select an entry-mode strategy.
  • Encourages students to analyze the qualitative and quantitative data presented to the decision-maker. Asks students to prioritize foreign markets to determine the country which the decision-maker should enter next.
  • Asks students to consider multiple modes of entry and the relevant environmental and organizational variables that should impact the decision.
  • Identifies the drivers of international market expansion.

Visit New Cases to review more products available in Entrepreneurship, General Management/Strategy & International.

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Ivey Cases Win in Six of 14 Categories at 2012 EFMD Case Writing Competition

We are pleased to announce that the following Ivey cases were winners in the 2012 EFMD Case Writing Competition. There were more winning cases from Ivey than any other business school in the world. Over 200 cases were submitted by authors from 30 countries to this prestigious case competition. The goal of the competition is to facilitate quality case writing involving European companies and institutions as well as topics concerning other geographical or subject areas which are generally underrepresented among available sources.

Winning cases have been entered into the "Best of the Best" category and the overall winner will be announced in April. Congratulations to all!

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Opportunities in China

The Ivey collection contains over 3,800 cases and 600 articles. Hundreds of these cases focus on issues specific to China and over 540 of which are available in Simplified Chinese. We are in the process of translating over 100 additional Ivey cases and have recently hired dedicated staff in China to respond to the increasing market demand.

 

To learn more about the opportunities in China, please contact our office.

New Director of Ivey Publishing

In late January, Ivey Publishing welcomed Matthew Quin as its new Director. The latest member of the Ivey Publishing team joins the organization with a background in marketing, PR and communications.

 

“This is a very exciting role in an important part of the Ivey family,” notes Quin. “Ivey Publishing has a great team and publishes a world-class product.”

 

Quin joins Ivey Publishing from King’s University College where he established the communications and media relations department. He also brings experience from the non-profit and corporate environments.

 

"Ivey Publishing is a leader in the industry which is something that London and Canada should be proud of,” he continues. ”Ivey Publishing cases are used around the world and connect students and faculty to the latest business thinking and to the case method - I’m excited to be a part of the organization that does such important work.”

 

Many thanks go to Greg Yantz for his tremendous leadership and dedication during his tenure. We wish him all the best in his new role as Director, Admissions & Recruiting in the Ivey MBA Recruiting & Admissions office.

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Moving India Forward

The latest issue of the Ivey Business Journal (IBJ) takes a forward-thinking look at India, one of the world’s fastest growing economies, and how to capitalize on its workforce and vast markets. More >>

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ISB-Ivey Global Case Competition 2013

To facilitate the building of a high-quality repository of internationally benchmarked cases about Indian businesses, the Richard Ivey School of Business is partnering with the Centre for Teaching, Learning, and Case Development at the Indian School of Business (ISB), to provide the ISB-Ivey Global Case Competition 2013.

 

The top cases from this competition are marketed and distributed to a global audience of business schools through Ivey Publishing – a leading producer of Asian and Indian business cases in the world.


The last date for submitting the Intent to Participate form is March 4, 2013. Visit Ivey India 2013 case competition for more details.

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