Now we are One, it's time for some navel-gazing
Herzlichen Glückwunsch to us – for we are one year old. We didn’t really know how GermanyisWunderbar! would be received, so it’s been a good year, during which we’ve registered six-figure page views and provided media in the UK and overseas with Germany features – so we must be doing something right!
If you haven't been to the site recently, you'll notice a few nips and tucks to mark our anniversary; a news ticker on the home page, comments sections, better picture galleries etc.
Anyway, we thought it would be interesting to take stock of what particularly interests our visitors. (And this is where our competitors sit up and take note, hoping we've got secrets to give away).
The lion’s share of our visitors are from the UK, three times more than from second-runner Germany, which is closely followed by the United States, and then by India, which we suspect is probably due to all those website design companies scoping out our site and then sending us sales-pitch emails.
In terms of content, the top pages are our blog, which is understandable, given that we’ve had guest bloggers like Julia Bradbury, who has a whole tribe of faithful followers of her own. Then comes (I’m afraid to say) the ‘get your kit off’ page about the FKK (literally ‘free body culture’), a page ranking presumably boosted by bored schoolboys rather than Bradbury-fanciers. That’s followed by our ‘Weird and Wunderbar’ section with its eccentric selection of clips from youtube, and then by the page which has featured our various competitions.
Attracting a lot of attention amongst destinations is our page about the Harz Mountain Railway, a wonderful old steam-hauled private rail network which tackles a difficult landscape in all seasons. Also popular is ‘Whatever happened to the Prussians?’, an essay about German history that ranks mystifyingly highly amongst all the destination pages, possibly also due to schoolboy research.
Outward-bound pages get plenty of hits, particularly Farm Holidays in Northern Germany, which features the network of so-called ‘hay hotels’, and cycling along the Rhine and Moselle. Our page on hiking from hut to hut in the Alps actually earns the most click-throughs of any of our destination pages, suggesting that there’s a hidden thirst for this kind of activity in the UK.
So what’s the lesson to be drawn from all this? Basically that our site-visitors are a free-spirited, adventurous, lot – and they do love their Germany.