Bulletin February 2018  #95

Exploitative or degrading Code change effective tomorrow

Changes to the AANA Code of Ethics which will see a stricter provision regarding the use of sexual appeal in advertising will come into effect tomorrow, 1 March 2018.

Gender concerns in advertising

The Board has considered complaints about advertisements featuring a man in a bikini and a woman with a deep voice.

Ad Standards' name changes: how we work remains the same

The Advertising Standards Bureau is rebranding to Ad Standards. The rebrand will affect the branding, logos and names of the business and the Boards, but the roles and functions will remain the same.