Compared to a non-internet user, the average Facebook user is 6x more likely to have attended a political meeting or rally and 3x more likely to incluence someone's vote. It is estimated that political social ad spending will grow 15x in 2012.

When political wives took the stage at their respective national conventions, Michelle Obama received 25% more positive mentions on social media than Ann Romney - who faired better than her husband with over 45% fewer negative mentions.

The average gift size for Romney's campaign is more than double the average gift for Obama. While small donations account for nearly 60% of Obama's fundraising, Obama has received an estimated 6.9 million donors - over 4.5x the number of Romney donors.