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We have some exciting news...
NBN has launched a monthly e-newsletter to share the latest tips, co-op SMT opportunities, special pricing, and new products and developments in broadcast PR.
If you've linked here from an outside source, we hope you'll subscribe over in the right-hand column.
Let's kick things off with a contest for a cause, some notable recent projects, and the current co-op opportunities.
Thank you,
Team NBN
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Nominate a charity to receive an NBN RNR
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We're celebrating the launch of our newsletter by awarding one deserving non-profit organization a national radio news release with a media value of over $30K.
But we need your help to determine which non-profit gets the millions of radio impressions that are up for grabs.
Nominate your favorite charity or cause by tweeting the organization’s name and web-link to @NBNinc, or posting to our Facebook page. Be sure to include the hashtag #NBN and #PR with your tweet. Here’s an example tweet:
@NBNinc - I nominate the ASPCA for a free radio news release for their terrific work. www.aspca.org #NBN #PR http://t.co/JJGYt9t
One lucky org will be awarded an NBN AudioMax RNR, including full production and distribution via our daily drive time feeds on the AP, Westwood One, CNN, MarketWatch, CNBC and NBC radio networks, delivering approximately 1,000 broadcasts and millions of national radio impressions.
The winner will be chosen via a random drawing on April 27th and announced via our Twitter and Facebook feeds.
Let the nominations begin!
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Noteworthy projects
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We've been hard at work supporting our clients' broadcast and new media outreach-- here are a few recent projects.
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EPK, MVR & B-roll
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For Google’s groundbreaking YouTube Symphony Orchestra 2011, NBN created a custom NewsInfusion.com EPK, executed a Multimedia Video Release and distributed B-roll of the finale concert from the world-famous Sydney Opera House.
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Satellite media tour
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The Biggest Loser's Alison Sweeney turned her attention from people to pets after a visit to the vet revealed that her beloved dog Winky was overweight. During the SMT, Alison challenged dog owners to get their pets in shape, and share their success stories for a big payoff. The SMT weighed in at a hefty 31 interviews.
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Remote webcast
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NBN broadcast a live remote webcast of The Pull-Ups Potty Dance Party, a concert from the Children’s Museum of Indianapolis. The one-hour, three-camera event was streamed to 15,000 viewers and 10,000 house parties. Get your groove on here.
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Online distribution
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When Jaguar North America was recognized as the J.D Power 2011 Customer Service Champion, NBN sprang into action, creating a custom NewsInfusion.com EPK, distributing a Multimedia Video Release, and pitching the story to automotive outlets across the web, resulting in coverage from Automotive.com, WeeklyDriver.com, TopTuningMag.com, and other key sites.
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TV, radio & online distribution
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Disney brought 50 young essay contest winners and their families to Walt Disney World Resort for Disney’s Magic of Healthy Living – The Weekend, an inspiring exploration of new ways that “healthy” can be fun and easy. NBN provided media relations, including localized media alerts for the kid’s TV markets, national and localized radio news releases, and a NewsInfusion.com EPK.
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Co-op satellite media tours
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The following co-op tours are available now. If you see one that looks like a good match, please contact me, and I'll send you all the details. Please note that blue titles link to additional tour information.
National Kitchen and Bath Show with Eric Stromer and Cindy Dole
The latest trends and hottest products from KBIS
Spring Fitness Makeover with Andrea Metcalf
Tips for taking charge and getting in shape
Skin Cancer Awareness Month with Shape Magazine
How to protect the whole family from skin cancer and sun damage
Cinco de Mayo with Evette Rios
Tips for celebrating Cinco de Mayo with a twist!
Nat'l Asthma & Allergy /Clean Air Month with Fitness Magazine
How to reduce allergy and asthma symptoms and increase wellness
Home Improvement with George Oliphant
Spring-cleaning & fix-ups for the home & backyard
Monumental Mother’s Day with Patricia Moreno
Gifts that make Mom feel like a hero!
Memorial Day – Kickoff to Summer with Better Home and Gardens
Get summer cooking with the latest BBQ, backyard and beach gear
Manly Make-Overs with Men’s Health Magazine
Go from average Joe to main squeeze with the best men's products
View NBN’s 2011 Co-op Calendar
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If you have any questions, comments or feedback, we’d love to hear from you. See you again next month.
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