Hi there,

The Jenga image on our lead story this week feels like a very good analogy for the fragile state of Australia's Covid-impacted economy. We're all dealing with foundational changes to business and rebuilding for an uncertain future that globally remains in a parlous state.

A new Forrester report details five ‘pandemic-induced macro shifts’ it says are changing business and technology for the next decade.

None of them will be huge surprises – we’ve already seen the early stages, though Forrester warns ‘this is just the beginning’. The change, instead, lies with the speed with which things we’ve talked about doing for so long are now actually being done. What once seemed impossible, like shifting an entire workforce to remote working, is suddenly not only possible, but has already happened.

As Jenga players well know, fast moves have their place, but do not always end well.

In other news this week:

CSIRO spins out new autonomous drones
A/NZ begins to find its feet with AI for business
The value of data on the dark web
Billboard tech provides data for advertisers and councils

Enjoy the read,

Heather Wright
Editor
editor@istart.com.au

ANALYSIS

Forrester’s decade of pandemic-provoked change

The market researcher says these big shifts will permanently alter the business landscape…

Brace yourself for an uncertain future advises a new report from market researcher Forrester, because we’re still very much at the front end of the disruption caused by Covid-19.

"It’s a bold new business world and success will go to those who can adapt the fastest to the new conditions."

[Read more]

DRONES

CSIRO’s smart drone tech spin-out

Emesent’s next-level autonomous drone tech goes where pilots don’t dare…

Calling it ‘a major breakthrough in the journey to fully autonomous flight systems’, Emesent has announced the release of its Autonomy Level 2 (AL2) technology.

“With the intelligence to navigate environments without a prior map, customers can use the system to carry out complex missions.”

[Read more]

ARTIFICIAL INTELLIGENCE

AI is changing A/NZ business models

NZ focuses on CX, Australia sees gains in productivity, agility…

NZ and Australian businesses are taking divergent paths when it comes to AI deployments, but one thing we do share in common is a high number of failures.

“Organisations are shifting workloads to AI solutions where the system can make decisions and act faster than employees can.”

[Read more]

BLACK MARKET DATA

Study shows how much data is worth on the dark web

Or perhaps you’d like to ‘rent’ a stolen identity…

There’s a treasure trove of account details – some 15 billion, actually – on the dark web’s criminal marketplaces, and that’s before we even get to the option of ‘renting’ stolen identities.

“We’ve seen these accesses sold or auctioned for an average of $3,139 and up to $140,000.”

[Read more]

MARTECH

Phantom billboards snap data for advertisers

E-bike stations create new source of ad analytics…

New digital advertising screens are providing a wealth of analytics for both advertisers and councils, while also providing free charging and locking stations for electric bikes.

“We’ll have metrics that are incredibly useful for retailers and planners, as well as the advertisers.”

[Read more]

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