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● ● Sao Paulo holds the most international events in the Americas and is ranked 23rd in the world. As hosts of the FIFA World Cup 2014 and the Rio Olympics 2016, Brazil promises to become one of the major MICE countries in the short to medium term.
● ● Since 2006, Brazil has been ranked in the top 10 destinations of the ICCA rankings, the highest in Latin America and second in the American continent, only behind the United States.
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● ● The meetings industry in Russia has experienced steady growth and is estimated to be worth more than US$500million per annum, with the major market players recording international business in excess of €70 million.
● ● In contrast to the rest of the world, the Russian market is quite resilient, with anticipated growth of over 17% expected in the next year.
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● ● The Meeting and Events Industry in India has grown by 20% p.a. over the past two years, and the industry is expected to double in size by 2013-2014.
● ● Ideas, creativity and the ability to deliver cost-efficient event solutions are key comparative advantages for the Indian Meeting and Events Industry.
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● ● There are tens of millions of meetings and events held in China each year, with MICE industry estimated to be worth approximately US$157 billion, growing at a rate of 20% per annum.
● ● Eight Chinese cities: Beijing, Shanghai, Tianjin, Chengdu, Hangzhou, Kunming, Sanya and Xi’an have signed a Memorandum of Understanding to form a strategic alliance to promote China’s MICE industry.
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