Heineken Switzerland utilized Stafix® for their nationwide "Star World Tour" promotion. Stafix® was included in an advertising package, which included various promotional materials.
In order to raise the likelihood of the posters being displayed at the POS, Heineken decided to switch from traditional paper posters to Stafix® posters.
"Stafix® is an innovative communication material and ideal for short-term applications, as in the case of our promotions. The fact that it can be easily installed anywhere and removed without residues has been highly valued by our customers."
Nina Pastaschek, Jr. Brand Manager Heineken®
More information about the campaign here!
