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Inspira, breathing life into business

February 2017



We're now a month into 2017 and it’s time to grasp the nettle and get proactive with your goal setting and strategic planning. A new year brings forth new prospects and opportunities and a smart business owner will always understand the values of goal setting to a growing company. Put the time in now to plan ahead and the results will follow.

Having the right people is a crucial asset to any management team. Make sure you’re surrounding yourself with the best people to deliver on your objectives.

Targeting the right people is a fundamental step for attaining your goals. The better you understand your target audience, the more informed and realistic your business goals will be. Have you discovered your target market yet?

Here at Inspira we’re always looking to make the current year the most productive and profitable year to date. In this issue we explore ways to cut through the noise, stay one step ahead of the competition and not become distracted from your goals.

I hope you enjoy our newsletter – as always we’d love to hear your thoughts and feedback, so do get in touch.


Define Your Organisational Structure In Line With Future Goals

As your business goals and strategic objectives change, so must the organisational structure of your management team. By bringing your structure in line with your future goals, you ensure you’ve got the right skills, talent and organisational clout to meet those long-term aims. Here’s how to revise your business structure and get the architecture in place for continued success.

How To Present Yourself To The Right Target Audience

In this modern, digital world we now live in, it’s never been easier to target specific audiences when marketing your business. But do you know exactly who your niche customers are and the best way to interact with them? Get the lowdown on how to understand your customer base and improve targeting

Are You Benchmarking Your Systems Against Industry Standards?

Improvements in technology and business software have changed the way  businesses deliver their goals in 2017. Every industry now has its own go-to cloud tools, customised to the specific needs of the sector. So there’s a real imperative to benchmark your systems against the industry standards and to look for ways to gain a competitive edge. Here’s our advice on how to create the optimum software system for your industry


"If you don't drive your business, you will be driven out of business."
B. C. Forbes

Some useful articles we have read over the past few months…

50 easy business and personal goals everyone should be doing this year

Great teams are about personalities, not just skills

Seven profit draining mistakes to avoid in 2017

10 Ways to Learn About Your Target Audience

How to promote and sell by using the internet