Editor's note

The Norse gods are back and ready to woo a new generation in a new book by acclaimed fantasy author Neil Gaiman. Yet the truth is the immortality of the gods was never in doubt. These all-too-human tales have been retold to different audiences in different ways repeatedly over the centuries. Carolyne Larrington looks at what makes the Norse myths so irresistible to contemporary writers.

Is there a genuine challenge on the horizon to VW's dominant position in the European car market? If Peugeot and GM Europe merge then the scandal-hit German firm may have a serious challenger to deal with. Workers will worry about potential plant closures, but the French company's focus is on building scale and new technology, writes David Bailey.

"Sorry" is the hardest word to say for a reason – why, how and when you express it matters tremendously. Luckily, researchers have figured out the best way to do it. And it turns out a sincerely delivered apology can help you gain strangers' trust even if you haven't done anything wrong.

Paul Keaveny

Commissioning Editor

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The stuff of legend. Shutterstock

Norse gods make a comeback thanks to Neil Gaiman – here's why their appeal endures

Carolyne Larrington, University of Oxford

Norse mythology is having a moment as a leading author re-tells the tales for a new generation.

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