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NSW TO HOST FIFA WOMEN’S FOOTBALL
WORLD CUP 2023™ MATCHES
The world’s largest women’s sporting event is coming to New South Wales after Australia and New Zealand won the rights to host the FIFA Women’s World Cup 2023™.
It will be the first FIFA Women’s World Cup to be held in Australia or New Zealand and Sydney is well positioned to host key matches including the Final, when match dates and venues are confirmed at a later stage.
Premier Gladys Berejiklian said the winning of hosting rights was a massive coup for NSW.
“We are ecstatic to be welcoming the world’s best female footballers to NSW in 2023 for this historic tournament, which will deliver enormous cultural, social and economic benefits to our state for decades to come,” Ms Berejiklian said.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the tournament would attract players and their passionate fans from every corner of the globe.
“This will be the first time that the FIFA Women’s World Cup features players from 32 nations, who bring with them supporters from all over the world,” Mr Ayres said.
“Our bid was the strongest and securing this World Cup reaffirms New South Wales as a destination of choice for global events. It will also play a significant role in helping our local tourism economy bounce back, with the potential to attract more than 16,000 visitors who are estimated to inject $21 million into the state.”
Football Federation Australia Chairman Chris Nikou said: “The FIFA Women’s World Cup™ 2023 in Australia and New Zealand will be ground-breaking in many ways. We very much look forward to partnering with the NSW Government to leverage this once in a lifetime opportunity for women’s football, to grow the most popular sport in Australia."
The FIFA Women’s World Cup 2023 is the eighth addition to the NSW Government’s 10 World Cups in 10 Years initiative. NSW has put forward Stadium Australia, the Sydney Football Stadium and Newcastle Stadium, with match allocations to be announced at a future date.
TRAVELLERS, BUSINESSES REMINDED TO BE
COVID-SAFE DURING HOLIDAYS
With NSW school holidays fast approaching, travellers and businesses are reminded to follow the latest health and Government advice to reduce the risk of spreading COVID-19.
Travel is permitted across Sydney and regional NSW, and the state’s borders remain open. However anyone who is feeling unwell, or who lives in or has visited a known COVID hot spot, should stay at home.
This week NSW Premier Gladys Berejiklian advised that NSW residents should not visit COVID hot spots in Melbourne.
Further, the NSW Government asked residents from COVID hot spots in Melbourne’s north-west and south-east not to attend major events in NSW including AFL and NRL games. NSW residents who may have visited the COVID hot spots in Melbourne should not attend major sporting events either.
NSW Health Minister Brad Hazzard said while health authorities battle to trace a growing number of community COVID transmissions in Melbourne, vigilance and caution are needed.
“COVID-19 spreads rapidly, particularly in large gatherings,” Minister Hazzard said.
Tourism operators are encouraged to follow COVID-safe business guidelines and exercise caution.
In an update to international travel advice, the air and maritime arrival quarantine orders (which mandate the 14 day quarantine period for new arrivals to NSW) have been remade such that they expire at the end of 23 September 2020 (unless revoked earlier).
Please note: In last Friday’s edition of Insights, Destination NSW shared outdated advice for tour operators including bus and private tours. There are no restrictions for travel on non-government vehicles, including tour buses, coaches and mini buses. Truck stops, stations, platforms or other facilities do not have any restrictions.
There is no limit to the number of passengers you can have in a vehicle and passengers can sit in any seat. Passengers do not need to be from the same household to travel together. You can hire a vehicle. The usual road and safety rules apply. This advice is available on the NSW.gov.au COVID-19 Travel and Transport page.
59 REGIONAL EVENTS RECEIVE GOVERNMENT FUNDING TO BOOST LOCAL TOURISM ECONOMIES
Regional New South Wales will receive a welcome boost to tourism with 59 events to share in the NSW Government’s $1 million 2020 Regional Event Fund.
The NSW Government, through its tourism and major events agency Destination NSW, will provide funding to event organisers across the state to deliver events that will attract visitors and drive economic activity for local businesses.
Deputy Premier and Minister for Regional NSW John Barilaro said COVID-19 restrictions led to the postponement of many regional NSW events, which meant many event owners and local businesses lost cash flow during the shutdown period.
“These events create local jobs and bring regional communities together, and so we look forward to a full calendar of COVID-Safe events across the state later in 2020 and into next year,” Mr Barilaro said.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the fund would provide critical support to the tourism and events industries across NSW.
“The calibre and diversity of events supported through the Regional Event Fund will give visitors plenty of extra motivation to get out and explore regional NSW,” Mr Ayres said.
“Regional NSW is eagerly welcoming visitors back to drive spending in communities that rely on the visitor economy to support local businesses.”
The Regional Event Fund will support:
- 18 events through $20,000 annual Flagship Event Fund grants
- 12 events through $30,000 cash and in-kind triennial Flagship Event Fund grants
- 29 events through $10,000 Micro Event Fund grants
The Regional Event Fund is part of the NSW Government’s $10 million Tourism Recovery package. Read the full media release.
PORT STEPHENS’ NATURAL BEAUTY ON SHOW IN NEW TOURISM CAMPAIGN
The natural wonders of Port Stephens will feature at the heart of a new joint tourism campaign, designed to inspire young active couples to book a trip to the region.
Destination NSW has partnered with Destination Port Stephens to develop the new Incredible By Nature destination brand and marketing campaign.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the NSW Government is committed to supporting the recovery of regional NSW.
“When work on this co-operative marketing campaign commenced, we couldn’t have anticipated the challenges that were to come in 2020, particularly for the tourism industry,” Mr Ayres said.
“New South Wales is recognised globally for its breathtaking natural scenery and attractions, and one of the best places to experience this is in Port Stephens with its coastal bushland, undulating sand dunes, a spectacular rocky coastline and pristine beaches.
“Driving visitation to regional NSW is one of the best ways we can help our state to recover from the crippling effects of bushfires and COVID-19 and Incredible By Nature shows just how many extraordinary experiences there are to enjoy right on our doorstep.”
Destination Port Stephens successfully applied for matched dollar-for-dollar funding from Destination NSW under the 2019 Regional Tourism Fund (RTF) Co-operative Marketing Program to create and implement the new destination brand and marketing campaign.
Destination Port Stephens Chairman Andrew Macdonald said Incredible By Nature captures the essence and spirit of Port Stephens beyond the awe-inspiring scenery.
“The seascapes and landscapes here are an idyllic backdrop for the many amazing experiences that feature in our campaign - from quad biking and sandboarding down the largest moving dunes in the Southern Hemisphere, to swimming with wild dolphins and hiking through bushland to the top of Mount Tomaree,” Mr Macdonald said.
Port Stephens Mayor Ryan Palmer said it’s the ideal time to launch a campaign that puts the region top of mind for travellers and helps to reboot the local visitor economy.
“The people who live in Port Stephens and the visitors who return year-after-year know just how incredible this place is by its very nature, from the many, one-of-a-kind natural assets,” Mayor Palmer said.
This week Destination Port Stephens Chairman Andrew Macdonald, Minister for Tourism Stuart Ayres, Destination NSW CEO Steve Cox and Mayor of Port Stephens Ryan Palmer put the campaign in motion through unveiling the wrap of a light rail vehicle on the Sydney Inner West (Dulwich Hill) line with Incredible by Nature campaign imagery (photo above).
BROADCASTERS SHOW HOURS OF LOVE FOR NSW
Destination NSW has secured record-breaking coverage for the state’s regions, giving NSW’s tourism industry a boost by prompting viewers to plan and book their next NSW getaway.
Destination NSW organised 25 mornings of live breakfast weather broadcasts during June, featuring 150 tourism operators and showcasing more than 300 minutes of dedicated NSW footage on prime time TV.
Regions reported that the coverage has generated interest among holidaymakers, driving sales and future bookings for many businesses.
This week TODAY weather presenter Tim Davies travelled through country and outback NSW, starting in Mudgee and making his way through Dubbo, Cobar and Silverton to Broken Hill for this morning’s program. The broadcast from Broken Hill coincided with the recommencement of the Broken Hill and Central Darling marketing campaign, It’s Out There, which launched in February but was paused due to COVID-19 travel restrictions.
Sunrise spent nine days on the road in regional NSW, broadcasting from Newcastle, Port Stephens, Bowral and the Southern Highlands, Kiama, Mollymook, Braidwood, Blue Mountains, Wagga Wagga and Junee.
The live crosses featured some of the regions’ most loved identities and locations such as celebrity chef Rick Stein and iconic Blue Mountains lookout Echo Point, alongside local legends.
The broadcast coverage was secured in support of Destination NSW’s tourism recovery campaign, Now’s The Time To Love NSW, and encouraged viewers to go to VisitNSW.com for more travel inspiration.
NSW TO BENEFIT FROM EVENT MANAGEMENT SCHOLARSHIP PROGRAM
Future industry leaders living in regional areas across the State can now apply for one of 12 event management scholarships thanks to the NSW Government’s partnership with Meetings and Events Australia (MEA).
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the scholarships, which are each valued at $7,500, aim to boost regional economies by upskilling those who are working in the events industry.
“The need for a skilled workforce has always played a critical role in delivering successful events but is now more essential than ever as we plan to enter the recovery phase following the COVID-19 crisis,” Minister Ayres said.
MEA Chief Executive Officer Robyn Johnson said the Diploma of Event Management has been designed to further support people in their careers via remote learning.
“MEA is excited to partner with Destination NSW to help upskill and future-proof the NSW business events sector. MEA's Diploma of Event Management is highly regarded and this is a wonderful opportunity for students to gain credentials, join the industry or further their career in events,” Ms Johnson said.
The scholarship program is part of the NSW Government’s $6 million Regional Conferencing Strategy and Action Plan. Scholarship applications close on Friday 17 July 2020. Read the full media release, or apply now:
$250 MILLION JOBMAKER PLAN TO RESTART AUSTRALIA’S CREATIVE ECONOMY
Thousands of jobs across Australia’s arts industry will be backed with a new $250 million targeted package to help restart the creative economy and get the entertainment, arts and screen sectors back to work, as they rebuild from the impacts of COVID-19. A range of new grant and loan programs will roll out over the next 12 months to different parts of the arts sector to support the $112 billion creative economy and the more than 600,000 Australians it employs. Prime Minister Scott Morrison said the commercial arts and entertainment sector was one of the first sectors to be impacted by COVID-19. Prime Minister Morrison said: “We’re delivering the capital these businesses need so they can start working again and support the hundreds of thousands of Australians who make their living in the creative economy. These measures will support a broad range of jobs from performers, artists and roadies, to front of house staff and many who work behind the scenes, while assisting related parts of the broader economy, such as tourism and hospitality.” Read the full media release.
MADE BY THE OPERA HOUSE TO INSPIRE NEXT GENERATION
Applications are now open for the Multidisciplinary Australian Danish Exchange travelling scholarship program through the Sydney Opera House. NSW students of architecture, engineering or design are encouraged to apply for the program, MADE by the Opera House, for the chance to win AU$6000 and work on a collaborative project in Denmark. MADE by the Opera House fosters Danish architect Jørn Utzon’s remarkable vision for the future. Each year, five students from a NSW university and five students from a Danish tertiary institution will participate in the program in Denmark and Australia respectively. MADE by the Opera House promotes international and multidisciplinary interaction between students of architecture, engineering and design (in the built environment), nurtures cultural relationships between Denmark and Australia and continues the knowledge and understanding of architect Jørn Utzon and the Utzon Design Principles. Applications close Monday 27 July at 10am. Visit MADE by the Opera House for information and to apply.
WORKING WITH TOURISM AUSTRALIA IN THE DOMESTIC MARKET
Tourism Australia has released a new fact sheet for industry operators - Working With Tourism Australia: Domestic Edition. The guide is an overview of key Tourism Australia resources and opportunities that will assist tourism operators leverage the organisation’s activities in the domestic market. As the country moves through the COVID-19 crisis, Tourism Australia will increase its marketing activity and strongly encourage Australians to get out and explore their own backyard. The fact sheet provides information about the Holiday Here This Year domestic campaign and a toolkit of campaign assets, links to research and insights, advice about improving social media performance, background to Tourism Australia’s public relations and media activity, and details about the Aussie Specialist program that connects operators with frontline travel agents. Read the fact sheet and other industry resources online.
