News, views and reviews from NZ’s tech sector No Images? Click here Dear , Goodbye product ownership! So long, one-off transactions! Because in 2018, the subscription economy is well and truly the business model du jour. All the signs are there. The model attracts investment, the supporting tech is mature and consumers are ready and willing - if you do it right. Granted, it’s not new but what is new is its extension across almost all forms of software, and now into hardware, entertainment, underwear and automobiles to name a few. The challenge is nailing the pricing model and combating churn with a sweet customer experience. And the payback is not just customer loyalty. It's a rich source of insights into your customer base and a valuable new asset on your balance sheet, however intangible. Also this week:
In this week’s inside look, when SUPcentre found its sales ambitions frustrated by systems which made it difficult to operate across a bricks and mortar store and online, it called Kiwi ERP developer First Software. An express two month deployment of their n2 ERP and e-commerce solution proved just how well First Software can nail such challenges for retailers. Enjoy your weekly subscription of complimentary reading! Jonathan Cotton The end of ownership: The subs economy boomsIt’s not new, but then again, it kind of is. Goodbye pay-per-product - the subscription economy has come of age... From software to underwear, Cadillacs to commercial-free TV, there’s a new way of doing business: Subscription. “This shift requires new models of thinking and new flexible systems.” Qrious buys Ubiquity. Ubiquity takes over.Spark’s foray into big data analytics takes turn after CEO steps down… Personalised e-mail marketing is where the money is for Qrious after the elevation of Ubiquity founder Nathalie Morris to CEO. “[Customers] struggle to develop a single view of [the] customer to offer more personalised and targeted customer experiences.” Breaking down the biggest worries of tech managersThe numbers are in: Complexity, lack of skills and lack of cloud visibility are the biggest headaches for those on the front line... The study, Reducing Complexity in IT Infrastructure Monitoring: A Study of Global Organisations, looks at the challenges companies face monitoring their cloud and on-premises environments. “The biggest problem experienced by companies is that data ingestion and normalisation is cumbersome and tedious.” NZ needs to address its lack of tech marketing savvyThe Number 8 Wire approach just doesn’t cut it in the modern world says new tech marketing group… “If New Zealand is to achieve the goals it has set for its technology industries, then it needs a strong, globally capable, techmarketing force to sell its goods into those global markets.” “Too often marketing’s voice isn’t being clearly heard within New Zealand’s technology companies.” Why any cloud migration strategy should start with the data warehouseMany Australasian organisations want to shift their IT infrastructure to the cloud, says Peter O’Connor, Snowflake Computing’s APAC VP of Sales. But where to begin?... Interestingly, the best place to start is with the enterprise data warehouse (EDW). “A minor period of disruption is unlikely to constitute a disaster.” In store and online integration plain sailing for water sports retailerWhen a burgeoning sporting goods retailer ran into some chop, it looked to First Software and its n2 ERP and ecommerce solution to smooth the waters… When SUPcentre found its online ambitions frustrated by clunky systems, its first call was First Software - who deployed a sophisticated ERP and ecommerce solution quick smart. “With the incoming stock loading straight online, it makes it visible to customers. And that helps drive sales.” This week's sponsor: Upcoming events: > Techweek 2018 | May 9-27 | Various locations iStart is proudly supported by these leading Latest Buyer's Guides ERP Buyer's Guide | CRM Buyer's Guide | HR/HCM Buyer's Guide | BI Buyer's Guide Privacy statement: We have sent this weekly eNewsletter to you at your e-mail address: [email address suppressed]. iStart will never share your e-mail address, but you may from time to time receive other event invitations or partner communications from us. You can opt out of these by managing your subscription preferences, where you can also update your e-mail address and other details. Find out more about iStart | Advertise with iStart | Subscribe
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