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January 2012

Happy New Year! We are glad to share the latest news with you in our first Newsticker of 2012.

This month's topics:

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Reaching New Surfaces

Passoa promotion with Stafix®

The liquor brand PASSOÃ wanted to raise awareness among students. Their goal was to increase sales by addressing new consumer groups, raise brand awareness and increase communication with the target groups via multiple channels.

"The fact that Stafix® adheres everywhere creates completely new platforms for our promotion and therefore raises a lot more curiosity among the students then traditional flyers or stickers."

Saskia Seiferth
merconic GmbH / allmax

Read more about the campaign here!

 

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Staforilla's Top Tip: Ease of Use!

Stafix® is easy to use and it saves you time and trouble. No need for careful, time-consuming installation. Stafix® adheres to a surface instantly and does not require a professional for a successful, smooth installation. Just place it where ever you want, quickly brush over it for optimal adhesion
and that’s it.

Read more

 

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Peel, Place and Play!

FSC and/or PEFC?

Metsäliitto is testing the new Finnish FSC standard

Metsäliitto Group has started the testing of Finland's new FSC (Forest Stewardship Council) certification standard in part of its own forests. The Group's forests have already been certified according to the PEFC (Programme for the Endorsement of Forest Certification) standard. In future, the FSC standard will be applied in these forests as well.

The PEFC standard is the predominant certification system in Finland. Currently, approximately 95 per cent of Finnish forests have been certified according to PEFC. Finland's new FSC standard was approved in May 2011, and 2 per cent of the Finnish forests have been certified according to FSC. Only approximately 7 per cent of the world's forests have been certified, two-thirds of that amount using the PEFC system.

Read the whole article here!

p.s.: Also the cardboard-backer used in Stafix® products is PEFC certified. Stafix tries to use materials that come from environmentally responsible resources, wherever possible.

We would like to know which certificate is more important/credible in your opinion - VOTE HERE!

 

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