R.I.P. LOL
 
 
SODAFIZZ ~ refreshing digital

Greetings

This month we explore how to tap into the mobile shopping market, review the cornerstones of social media success and find out what’s new with Facebook’s ever changing algorithm.

Stay warm!

Sally, Isaac, Dawn, Lani

 
5 WAYS MOBILE HAS CHANGED HOW WE SHOP
 
 

We've been attached at the hip to multi-touch smartphones since 2007. Here's how brands can leverage mobile's power to significantly influence purchase decisions in real-time.

 
THE 6 CORNERSTONES OF SOCIAL MEDIA SUCCESS
 
 

Social media requires both a proactive and reactive approach: a delicate balance between content planning and jumping on trends as they occur.

Check out our guide to devising a successful social media strategy.

 
INDUSTRY INSIGHTS
 
 
Hot Searches: May 2015
 

For many Australians, May was all about snuggling up in front of the televison. Here's what we got up to on Google last month.

 
We Love: Facebook's New Tweak
 

The new Facebook algorithm looks at how long you view particular posts - with an endgame of showing you more of what you're interested in.

 
 
Great results. Awesome people. Refreshing digital.
 
 
 
 
 
 
IN OTHER NEWS...
 

Are you a woman in business in the Northern Rivers?

Come and hear Sally from Sodafizz present on the art of telling your story in business (and how to get your customers to tell your story too!) at the Bangalow Business Women's Networking Breakfast on Thursday, July 9th.

Head here for all the details.

 
 
STAT'S HOT
 
 
 

The decline of 'LOL': Internet slang words are being killed off by emoji. Nearly half of all captions and comments on Instagram now contain emoji characters - a dramatic increase since their 2011 iOS debut.

 
 
We Are Social
 
 
SODAFIZZ