Dear Colleague,

• 91% of smartphone users access mobile internet daily

• 33% of UK page views are now from mobiles or tablets

• 70% of mobile searches lead to online action within an hour

• 40% of UK users make a mobile purchase via their smartphone once a week (15% per day)

Responsive design not only creates a highly engaging user experience, the facts (above) speak for themselves when it comes to where the web revolution is heading next.

Having the right strategy for your future web presence is important and below is some ‘food for thought’ for your planning process.

1.  Responsive websites are easy to maintain

Creating multiple versions of your website (e.g. for desktop, tablet and mobile) is not only cumbersome but also costly. 

A responsive website is designed to work seamlessly on all devices and when updates are required you only update once through a single content management system (CMS).

2.  Responsive design improves your search engine optimisation (SEO)

This is another huge bonus to employing a responsive design.

You only need to optimise your site for one page link as the web address (URL) structure remains the same for all devices.  You have one URL that is easy to update, optimise and therefore easy for the Google crawlers to index your website pages.

Redesigning a current website utilising responsive best practise enables you to maintain your backlinks, focussing your SEO on a single site. 

Click here to read more on how responsive design improves your SEO.

3.  Responsive websites helps combat a high bounce rate

However well a website is performing in search results, if it does not work effectively for mobile and tablet users the bounce rate and will be higher and become a performance issue.

Click here to read more on how responsive websites helps combat a high bounce rate

4.  Responsive design enhances user experience

We use websites to share information.  When your site is user-friendly visitors can easily find, digest and pass on the information. 

Visitors should be able to browse a site via a mobile or tablet just as easily as they can via their desktop and that includes sending a link to colleagues. When your website is a well-designed responsive site the content will work just as well on a mobile as on a tablet and a desktop.

5.  Responsive design is loved by Google

We all know that Google is the one to impress when it comes to websites so we need to understand how to achieve that.

Not only do Google recommend responsive as the best way to target mobile users, they also favour mobile optimised sites when presenting results for searches made on a mobile device, especially for users searching for  local services.

Responsive design helps modern websites appeal to modern users; users who are increasingly likely to browse the internet using a mobile or tablet, but also still expect their desktop experience to be as smooth as ever.

Going responsive is the most effective way to make the most of mobile and tablet traffic, and to offer visitors the best possible user experience.

With our dedicated in-house web expertise, we can help you find the best way of going mobile and guiding you through the process. Just give us a call on 01256 370910 and we’d be delighted to help you find the right option.