IN THIS ISSUE:
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Top 20 Ivey cases for 2012-2013 |
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The Ivey case collection represents a wide range of business issues with cases written by leading Ivey faculty and authors from around the world. Ivey Publishing would like to thank all of our authors for their contribution to the Ivey case collection and congratulate our 2012-2013 best selling authors.
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Starbucks by Mary M. Crossan, Ariff Kachra
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ECCO A/S - Global Value Chain Management by Bo Bernhard Nielsen, Torben Pedersen, Jacob Pyndt
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GENICON: A Surgical Strike into Emerging Markets by Allen H. Kupetz, Adam P. Tindall, Gary Haberland
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FIJI Water and Corporate Social Responsibility - Green Makeover or Greenwashing? by James McMaster, Jan Nowak
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Eli Lilly in India: Rethinking the Joint Venture Strategy by Charles Dhanaraj, Paul W. Beamish, Nikhil Celly
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Ellen Moore (A): Living and Working in Korea by Henry W. Lane, Chantell Nicholls, Gail Ellement
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Pillsbury Cookie Challenge by Allison Johnson, Natalie Mauro
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Mattel and the Toy Recalls (A) by Hari Bapuji, Paul W. Beamish
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Trouble Brews at Starbucks by Lauranne Buchanan, Carolyn J. Simmons
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IMAX: Larger Than Life by Anil Nair
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Supply Chain Management at Wal-Mart by P. Fraser Johnson
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Scotts Miracle-Gro: The Spreader Sourcing Decision by John Gray, Michael Leiblein, Shyam Karunakaran
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LEGO Group: Building Strategy by Darren Meister, Paul Bigus
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Nora-Sakari: A Proposed JV in Malaysia (Revised) by Paul W. Beamish, R. Azimah Ainuddin
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Resuming Internationalization at Starbucks by Mario Koster, Rob Alkema, Christopher Williams
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Ruth's Chris: The High Stakes of International Expansion by Ilan Alon, Allen H. Kupetz
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The Espresso Lane to Global Markets by Ilan Alon, Meredith Lohwasser
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Lego Group: An Outsourcing Journey by Marcus Moller Larsen, Torben Pedersen, Dmitrij Slepniov
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Tata Motors' Acquisition of Daewoo Commercial Vehicle Company by Meera Harish, Sanjay Singh, Kulwant Singh
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7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments by Shih-Fen Chen, Aihwa Chang
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Learn how you can publish with Ivey Publishing |
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As a leader in the publication and worldwide distribution of business case studies, Ivey Publishing provides case authors the opportunity to increase their exposure by publishing their cases in the Ivey case collection. Email our product team to learn more about our submission process.
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Featured case in Marketing |
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Abercrombie & #Fitchthehomeless
by Karen Robson, Colin Campbell, Justin Cohen
In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced. His remarks fostered the perception that the company was prejudiced against overweight people. In response, angry consumers released a YouTube video entitled #FitchTheHomeless urging people to donate their Abercrombie & Fitch clothing to homeless individuals. This video went viral and inspired negative feedback towards the company from both social media networks and mainstream media outlets. Abercrombie & Fitch’s first response came 12 days later with a second apology issued the following week. Nonetheless, the controversy continued, and by June, Forbes announced that the company’s BrandIndex Impression was at an all year low. How can Abercrombie
& Fitch reverse the negative feedback and regain its consumers’ loyalty?
You might also like: Abercrombie and Fitch, Mountain Dew: The Most Racist Soft-drink Commercial in History?, Domino’s Pizza
Learning Objective:
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How quickly should a company respond to negative feedback on social media and what is the best response?
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What is the role of social media in causing and stoking a crisis over a brand?
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When should a company respond to social pressure to change its brand image and, in the fact of a crisis of confidence in the brand, what changes should be made to its strategy and brand management for the future?
As this case deals with viral and social media, consumer backlash, public relations and brand image, it is suitable to use as part of a university undergraduate or graduate course in marketing, public relations or strategy to address these issues.
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Additional case collections available from Ivey Publishing |
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The collections available from Ivey Publishing have recently grown to include cases from Erasmus University Rotterdam and Case Western Reserve University. Through the variety of case collections listed here, we provide a wealth of content that you can use to build your course materials all in one place ... and with flexible distribution options.
View our online video tutorials to learn how you can use our Coursepack Builder tool to create a custom resource that can be downloaded instantly from the Ivey Publishing website.
Need to add your own content? We can help! Just email our customer experience team for assistance.
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Starbucks - #1 selling Ivey case |
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With over 80,000 copies used at 287 institutions in 51 countries, Starbucks is the best selling Ivey case for the 14th consecutive year!
The case picks up the story of a well known company that has a wealth of opportunities. It challenges students to understand why Starbucks has been successful and what they can and should leverage in choosing which opportunities to pursue. The fact that Starbucks lost focus and struggled as a result reveals how quickly a company can lose its way. The subsequent cases in the series, Starbucks: Crisis of Confidence and
Starbucks: Regaining Focus, enable the students to analyze what went wrong and assess how to redress the situation. Overall, the case provides a great deal of scope to develop analysis and insight around core strategic, leadership and organizational issues.
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About the author |
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Professor Mary M. Crossan
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Mary is a Professor of Strategic Management at the Ivey Business School and teaches in the undergraduate, MBA, PhD and Executive Programs. Her research on organizational learning, strategy, leadership and improvisation has been widely published in such journals as the Strategic Management Journal, Academy of Management Review, Organization Science, the Journal of Management Studies, Leadership Quarterly and Organization Dynamics.She has extended her research to management practice through a collection of over 50 Ivey cases and Ivey Business Journal reprints.
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Need help finding cases? |
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Go to iveycases.com to search the vast collection of cases or contact your Publisher's Representative for assistance.
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Ivey Business Journal reprints |
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Ivey Business Journal is published six times per year. Each issue is themed to focus on a different facet of management.
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Teaching tools |
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If teaching with cases is new to you or, if you are looking for a way to improve your current methodology, Ivey Publishing offers a variety of tips and tools to get you started.
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