Consumers are buying less, but buying better according to a new survey by BBMG, GlobeScan and SustainAbility. The Regeneration Consumer Study is an in-depth online survey of consumer attitudes, motivations and behaviors relating to sustainable consumption among 6,224 respondents across six major international markets conducted in September and October 2012.
According to the survey, the majority of people want more sustainable products but won’t compromise on cost and performance. Rob Cameron reflects in his recent blog how consumption patterns may shift as sharing, in some markets, once again comes of age and allows us to make more of what we have.
Read more / Rob's Blog