Please enjoy our great offer for Lab hire in Sydney this month. Also, check out our Mobile Design whitepaper, Digital Banking Design article and other CX/UX-related articles we found insightful.
I’m very pleased to introduce some new staff members in both Singapore and Sydney! Welcome Catherine Lim, our new office manager in Singapore. Amandine Tourneux, Joanna Nicholson, Jennifer Brakensiek and Stephen Pickthall are our new Customer Experience Consultants in Sydney. Harry Bowen joins us as our very own in house genius Research Associate in Sydney.
OFFERS
50% off OE Sydney's Research Hub this December
If you have a need for testing space please consider renting our Sydney Lab for your research this December and receive 50% off the lab hire standard day rate for the month of December.
Objective offers state of the art facilities for Research, Testing and Training. Conveniently located on King St. Wharf. Learn more about our Research Hub here.
OUR RECENT POSTS
Mobile Design - Why just having a mobile site is not enough
In order to deliver usable and effective mobile experiences Digital teams must understand the common tasks and use cases, or ‘moments’ in the journey when a mobile might be used or required.
A mobile site that delivers contextual (important) actions based on where you are and what you’re doing is far more effective.
Testing is important. You've probably heard it before and I'm sure you'll hear it again. The importance of user testing and validating design has been well documented, but it's still surprising how many people still don't do it. One of the best ways to validate design is to get it in the hands of end users. After all…they are your target consumers!
Digital Banking applications: Asian cross-cultural considerations
In Asia, there is a large and growing proportion of consumers getting on board the digital banking applications train. Most of the major banks are developing web and mobile applications so that their consumers can gain easy access to their banking accounts, transactions and other financial information. Consumer adoption of such apps is rising in Asia thanks to the rapidly improving technological infrastructure. To date, 33% of Singapore’s entire population engages in mobile banking, 29% in Hong Kong and 9% in India.
Emotional UX - Techniques for Measuring User's Emotions
We are all controlled by emotions. It is the primary instinct that drives us to feel and act. In UX, people are paying more attention upon the skill of empathy, plus emotion. But, as far as we can see, no one has defined a standard on how emotion in UX/usability should be measured. A designer’s gut feel, their previous mistakes and experience, mostly does it. Trial and error with an agile process is ok, but can it be measured? Find out more here...
CX/UX HAPPENINGS
UX Australia: Eye tracking in Brisbane airport by Ben Kraal from QUT
Airports are a consensual hallucination experienced by billions of people each year. Airport User Experience is lie we tell ourselves because the reality is too horrible to contemplate: there’s no such thing as an airport user experience. In this talk, Ben described four years of research on what people do in airports and you’ll find out what we really mean when we talk about airport user experience.
UI, UX: Who Does What? A Designer's Guide To The Tech Industry
PLUS: HOW APPLE, FACEBOOK, GOOGLE, AND MORE TECH-WORLD HEAVYWEIGHTS DESCRIBE THEIR DESIGN JOBS.
Design is a rather broad and vague term. When someone says "I'm a designer," it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.
We’ve rounded up some of the best TED Talks for UX professionals. These 6 awesome talks cover both user experience and the wider design principles to help you get inspired.
Objective offers state of the art facilities for Research, Testing and Training. Conveniently located on King St. Wharf. Learn more about our Research Hub
Our recruitment service, Sydney Research Network (SRN) finds the right participants for your study. Learn more about SRN
I hope our newsletters help provide you with vital CX/UX and Research tips.
If you have any suggestions to improve our content, or if you'd like to send in an interesting case study of your own, feel free to contact us.
Have an awesome day! Sheilah Hogan
Managing Director, Objective Experience
Objective Experience is a customer experience consultancy. We uncover insights across web, mobile, tablets, shopping environments and business systems. We offer strategy, research, design, testing, training and eye tracking.
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