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Evolve Your Brand
No matter how successful your brand may be, it’s wise to be vigilant about shifts in your competitive landscape and customer preferences. In addition, natural, societal, and cultural forces (e.g., global pandemic, climate change, BLM, Me Too movement, etc.) that are beyond any marketer’s control can have an impact on not only how your brand is perceived but on what new expectations must be met. You can learn more about how to continue to keep your brand distinctive and unique in changing times, as well as the steps to build a strong brand foundation, in our free whitepaper below.
In recent years, we’ve helped a number of well-established organizations evolve their brands to stay in step with their marketplace and/or to better focus the spotlight on what differentiates them from competitors. Below are cases that illustrate how we achieved this for several clients around the country.
Elements of Branding That Fits Your Needs
Here is a helpful resource for thinking about and taking steps to building a brand that works in your current marketplace.
Case Studies
Burgundy Farm Country Day School
In an intensely competitive independent school marketplace, our work helped Burgundy enhance the appeal of its greatest benefits to families of young learners.
ACEP
TDC enabled ACEP to launch its newest certification products to emergency physicians and educators with a brand platform that better aligned with the sensibilities and perspectives of its varied audiences.
Morehouse Healthcare
Our discovery and strategic creative work gave Morehouse Healthcare the tools it needed to significantly grow its engagement with new and current patients.
