Welcome to the July edition of Club Soda. This month, we look at essentials for email event invites, which social channel is best for you and detail some changes to Facebook’s cost-per-click ads.
Enjoy,
Sally, Isaac, Dawn and Lani
TOP 6 ESSENTIALS FOR AN EFFECTIVE EVENT INVITE CAMPAIGN
It's the age-old question for event marketers: how do you get more bums on seats at your events? Increase positive awareness of your special occasion via an effective event invite email campaign. Here's how.
WHICH IS THE BEST SOCIAL MEDIA CHANNEL FOR YOUR BRAND?
Everyone and their brand is on social media nowadays - which makes social media in 2015 is a must-have.
Here are five ways to help you decide which social media platform is right for your business.
INDUSTRY INSIGHTS
Hot Searches: June 2015
June's Google searches contained a varied mix of pop culture, gaming and Aussies wondering if Father's day was in June instead of September.
Facebook's Advertising Update
If you're advertising on Facebook using cost-per-click ads, you're in for a change. Here's what the changes will mean for your ad spend.
Great results. Awesome people. Refreshing digital.
This month, Australians have been in meme over drive, finding the humour in many current events including Bronwyn Bishop’s now infamous Chopper Gate and champion surfer Mick Fanning’s brush with a shark. Or a combination of the two.
STAT'S HOT
More and more, Australians are using Google to search for things around them. Since 2011, the popularity of search queries like "near me", "closest" and "nearby" has increased 34 times on Google each month - and has nearly doubled since 2014. And surprise, surprise: 80% of the searches come from mobile.
