Newsletter July 2013

We wanted to take the time to share with you some of the projects that have been keeping us busy so far this year, from London all the way to Dubai.


Browns Focus has been re-launched into a new and extended space with a new interior designed by Studio Toogood. The space, set across two floors, is divided thematically – a brilliant-white basement, representing daywear, and a midnight-blue minimalist ground floor that taps into the spirit of dressing for the evening.

Both floors feature exclusive furniture designs by Faye Toogood, including her iconic mesh jewelry vitrines, bespoke in-house door handles, and a striking biomorphic cash-wrap counter. At the rear of the shop a double level mezzanine features a suspended arrow light sculpture in electric blue, designed by Sebastian Kite of Kite & Laslett.

The result is a carefully balanced retail environment that complements and highlights the brand’s design-led fashion collections.


Inspired by John Milton’s epic poem Paradise Lost, Studio Toogood has forged a prelapsarian world for designer 3.1 Phillip Lim’s new pop-up shop in Selfridges. The American designer’s latest collection is showcased on a utilitarian steel-frame structure, set against the backdrop of a rich tapestry depicting a raw primal landscape.

Every aspect of the space is part of the Studio Toogood act of creation – even down to the bolts and clamps, custom-finished in a striking green patination and a glowing copper.

The 3.1 Phillip Lim pop-up shop is at Selfridges on London’s Oxford Street until November 2013 – catch it before the Fall.


Studio Toogood’s design for the new Mahani – Dubai’s first concept store – is an antidote to the polished slickness of modern retail in the Emirates. The walls and fittings of the store – which opened in May 2013 – are cast in raw concrete, creating a neutral, Modernist-inspired environment to showcase the fashion-forward collections on sale.

The interplay of Studio Toogood’s monolithic modern interior with the soft femininity of the directional clothes makes Mahani an exciting, exclusive and distinctive new fashion destination in Dubai.


Japanese make-up artist Ayami Nishimura and Studio Toogood have collaborated to produce their second contemporary make-up range for new make-up brand MAKE.

‘AETHER’ S/S 2013 collection was designed to reflect absolute and eternal beauty. The collection inspired by spirituality, rebalance and ceremony features a range of textures and tones from warm creams to cold whites, lustrous silvers to pearlescemt glitters.The overall impact of the range nods to a face for the new-age.


A special thank you for the ongoing support of our work.