Branding a new beer has to be fearless.
We are seeing Dead Frogs lately, and no, it's not because we are crazy (no comments). But, it's because we've been working with local Aldergrove beer makers, Dead Frog Brewery.
Our first completed project is rolling out to liquor store shelves as we speak, in the format of large, individual 650ml bottles of India Pale Ale, called Fearless.
Each flavour in the 650ml lineup will feature a new fearless adventure, and reminds us to sieze the day, and to savour new adventures and new experiences (and new flavours of beer).
'Collect experiences, not things' is the motto, and each beer in the 650ml lineup will showcase a different fearless adventure that we all secretly wish we could experience.
This new packaging represents Dead Frog's desire to move back to their roots as a craft brewery, and to connect with their target audience. We have had a lot of fun working with this quirky team and look forward to showing you more work in the upcoming months.
To find out more about Dead Frog Brewery, visit their website, and yes, here is a shameless plug.......go buy their beer, available at pretty much all liquor stores. It's yummy. And local.
To find out more about Studiothink's awesome packaging design and food & beverage branding, visit our new food & beverage landing page.
Forward to a friend