In this issue: We see Dead Frogs. And dance. No we aren't crazy.


Meet with us.

October 2012

Branding a new beer has to be fearless.

We are seeing Dead Frogs lately, and no, it's not because we are crazy (no comments). But, it's because we've been working with local Aldergrove beer makers, Dead Frog Brewery.

Our first completed project is rolling out to liquor store shelves as we speak, in the format of large, individual 650ml bottles of India Pale Ale, called Fearless.

Each flavour in the 650ml lineup will feature a new fearless adventure, and reminds us to sieze the day, and to savour new adventures and new experiences (and new flavours of beer).

'Collect experiences, not things' is the motto, and each beer in the 650ml lineup will showcase a different fearless adventure that we all secretly wish we could experience.

This new packaging represents Dead Frog's desire to move back to their roots as a craft brewery, and to connect with their target audience. We have had a lot of fun working with this quirky team and look forward to showing you more work in the upcoming months.

To find out more about Dead Frog Brewery, visit their website, and yes, here is a shameless plug.......go buy their beer, available at pretty much all liquor stores. It's yummy. And local.

To find out more about Studiothink's awesome packaging design and food & beverage branding, visit our new food & beverage landing page.

 

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Our first Think60 Event

What happens when you mix a group of business people, add in some beer and wine, and throw in a good 20 minute presentation? You get great networking, new ideas, valuable information and some good laughs. This was the case anyways, at our very first Think60 event on Expelling the Myths of SEO. Register now for our next free event Thursday, November 15th, when we will discuss  how to build content for your website to increase traffic, which we call Inbound Marketing. Register here.

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What is Inbound Marketing?

Simply put, Inbound Marketing is all about getting the customer to come to you. Sounds hard right? I mean, in the old days (um, 2004) if we wanted customers we would put ads in newspapers, send out direct mail pieces and get salespeople to cold call. This form of “getting customers” consisted of us telling them to buy, call or meet us. Today that form of marketing is known as Outbound Marketing. However, over the past few years, the evolution of social media, such as blogs, Facebook, Twitter and…Read More [+]

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Studiothink Halloween Fun

Well, it would be dull and lifeless around here without the sound of laughter in the office, and we thought we'd share some with you. We were trying to decide if we should let you hear Haley singing her new reggae song, but that was trumped by our latest dancing fiasco, courtesy of Jib Jab. Starring our fab team (from top), Haley, Stephanie, Caitlin, Rob and Nicole. Enjoy some of our silliness, and remember, life's too short to take things serious all the time. Click here to see our Halloween antics. Happy October everyone!

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