What do you think that line meant?
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Why do I fix EVERYTHING I touch?” 

– Fix-it Felix Jr.
Illustration by Lynn Fisher


This winter I visited the Wizarding World of Harry Potter in Orlando, Florida where they recently added a new portion of theme park and a ride inside Gringotts Bank. We zig-zagged in line outside for 30 minutes, anxious to see what the bank looked like from the inside. The outside looked incredible so we knew the inside would be even more magical. And it was.

When we finally entered the bank interior, we were transported, enchanted in every last detail. Within every nook there was something different to discover. We stopped in our tracks. And then, at the front of the line, a park employee started yelling. “DO NOT STOP! DO NOT STOP TO TAKE PICTURES! PLEASE KEEP MOVING!” Every 30 seconds it was the same message at top volume. I couldn’t help but laugh. “Please don’t look at this spectacle we’ve created.”

It was an interesting contrast between creators and maintainers, a clear misalignment of goals. The park employee’s job is to maintain order and ensure the line keeps moving. But the environment begs people to stop and look closer. In our own work, how do we establish alignment of values and communicate our goals? It’s crucial for team members working on a project and especially valuable for the future team mates we haven’t met yet, who will care for our work after we’re finished.

Lynn Fisher

Lord of the Rings: How music elevates story

by Evan Puschak

In a recent video essay, Evan Puschak examines the music in the Lord of the Rings films and explains how alignment with character, time, and place can elevate storytelling.

Design convergence is not a dirty word

by Paul Boag

Websites are starting to all look the same, but is that really a bad thing? Paul Boag proposes that this alignment amongst today’s designers is a step in the right direction.

The story of the Morton Salt logo and slogan

by Dan Lewis

The Morton Salt girl and the slogan “When it rains, it pours” doesn’t seem much related to salt. Until you learn how the company wanted its perception aligned with a scientific breakthrough.

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Over to you


How have you achieved alignment in your life or work?