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November 2013 Update
G'Day & Kia Ora,
The busy run up to the end of the year is well and truly underway with the team all involved in a lot of activities including the annual HTO Experience Aloha Famil which kicks off tonight. Thank you to all the Hawaiian partners who have kindly assisted us with the arrangements including the Island Chapters, and a special shout out to Ash and Mary for the extraordinary effort that has gone into the planning.
Across the "ditch" Darragh and the HTO team have also been very busy with famils and trade events. Last week NZ HTO hosted Brian Lynx and the IC's for a successful PAICE show. Feedback has been very positive from the NZ PCO's who attended and new MCI business is expected as a consequence.
MCI business from both AU and NZ continues to show positive signs of growth potential. Thank you to all the partners who have signed up for AIME next year. The allotment is now full and we look forward to what we hope will be a very successful show in February.
Details for ADU 2014 were sent to you this week and registration is now open. We urge you to book early to avoid disappointment as we anticipate it will fill quickly. Growth from the Oceania market continues to exceed expectations so be sure you are not missing out on your share of the business. There are a lot of changes happening in this market so come on down and stay in touch.
Happy Thanksgiving from your team Down Under! We wish you and your families a safe and joyful time.
A hui hou,
Helen and the HTO Team
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Aloha Down Under 2014 – Registrations Open
We are pleased to announce our Aloha Down Under (ADU) 2014 road show is set to take place Monday 5th May to Friday 9th May 2014, in New Zealand and Australia.
Download the “ADU 2014 Partner Invitation” from our Ohana website www.hawaiitradewinds.com.au. Registration is now open and closes 13th December 2013. Upon registration HTO will send you an invoice for payment, with full payment required by 31st January 2014.
To register for ADU 2014 please fill in and submit your application form online at: https://www.surveymonkey.com/s/ADU2014
Please note, numbers are strictly limited to 25 Partners.
All correspondence for ADU 2014 should be addressed to:
Australia - Hawaii Tourism Oceania, Sydney
Ashlee Galea, Marketing Manager
+61 2 9286 8936, agalea@hawaiitourism.com.au
New Zealand - Hawaii Tourism Oceania, Auckland
Darragh Walshe, Country Manager
+64 9 977 2222, dwalshe@hawaiitourism.co.nz
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PAICE Trade Show – Auckland
PAICE is the leading MCI show for the New Zealand market, and took place on November 13th. HTO coordinated a very strong Hawaii presence which included all the Island Chapters as well as HTA Vice President, Meetings, Conventions and Incentives, Brian Lynx. PCO sales calls, wholesale training and media interviews were organised around the event. And as you can see in the pic, even a meeting with the Prime Minister of New Zealand, John Key.
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Brand USA Mega Famil 2014 – Save the Date
Brand USA, in partnership with Hawaiian Airlines, is undertaking a mega famil in May 2014 with 80 Australian and New Zealand Travel Agents.
Travel Agents will be carefully selected via a national trade incentive and the lucky participants split up into groups to spend 4 nights on mainland USA, followed by the entire group meeting on Oahu, Hawaii for the final 3 nights.
As a key partner of this mega famil, Hawaii Tourism Oceania will be requesting the industry’s support to make this Brand USA mega famil a huge success! We are requesting sponsorship of accommodation, tours and meals for this group.
Please “Save the Date” IN: 13th May OUT: 16th May 2014, and stay tuned for more information. For those who would like to express interest to be involved, please email Ashlee, agalea@hawaiitourism.com.au.
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Hawaii Tradewinds Website
Just a reminder that Hawaii Tourism Oceania update their Ohana website www.hawaiitradewinds.com.au every month.
This website is a great resource for you to find out what’s happening in the Australian and New Zealand market and includes Key Visitor Statistics, Market Updates, Trade Contact Information and our current Opportunities to Partner information.
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Partner Opportunity: 2013 HTO E-Newsletter Timetable
Leisure Email Marketing
HTO regularly communicate with Australian and New Zealand travel agents and consumers via a Consumer and Agent E-Newsletter. If you would like to include content in these e-newsletters, please send your material (a paragraph of copy, URL link and image) to Mary, mhe@hawaiitourism.com.au
E-Newsletter Edition Material Deadline Distribution
Xmas 2013 5 Dec 16 Dec
Jan-Feb 14 20 Dec 3 Jan
Mar-Apr 14 21 Feb 7 Mar
May-Jun 14 18 Apr 2 May
Jul-Aug 14 20 Jun 4 Jul
Sep-Oct 14 22 Aug 5 Sep
Nov-Dec 14 24 Oct 7 Nov
MCI Email Marketing
HTO also produce a quarterly MCI E-Newsletter for key MCI professionals to provide them with the latest news and events from Hawaii. We’re looking to you for news, updates, incentives and specials that would be of interest to our clients. This is a great communication tool and provides a good opportunity to gain further exposure to the Australian Market. Plus there is no cost involved for you to do this!
If you would like to include content in this e-newsletter, please send your material (a paragraph of copy, URL link and image) to Holly, hballard@hawaiitourism.com.au
E-Newsletter Edition Material Deadline Distribution
Xmas Edition 5 Dec 16 Dec
Jan-Mar 14 20 Dec 6 Jan
Apr-Jun 14 15 Mar 7 Apr
Jul-Sep 14 15 Jun 7 Jul
Oct-Dec 14 19 Sep 7 Oct
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HTO MCI Update
Hawaii Tourism Oceania together with Hawaiian Airlines, recently hosted a ‘Meet Hawaii Famil’ in October specifically targeting the MCI industry. Nine MCI industry personnel from Sydney, Brisbane and Melbourne, travelled to Maui where they were hosted by Hyatt Regency Maui Resort & Spa and Wailea Beach Marriott. They were also lucky enough to be among the first Australian travel industry professionals to see Maui’s newest luxury resort, Andaz Maui at Wailea. The group made the most of the fantastic range of outdoor activities on Maui including ziplining, Molokini Snorkel tour and visited a number of unique off-site venues including the Alii Lavender Farm, Gannon’s Estate, Marilyn Monroe House, O’o Farm and Sugar Beach Venue to show them the great range of product available.
We then flew back to Oahu where they stayed at the newly renovated Turtle Bay Resort, Sheraton Waikiki and the MODERN Honolulu where they were lucky enough to dine at Morimoto’s. We were also able to experience attractions such as the Polynesian Cultural Center, Kualoa Ranch, USS Missouri and Pacific Aviation Museum and once again visited numerous offsite venues such as the historic and beautiful Iolani Palace.
Overall, the feedback received was good and most found it to be an inspiring and impressive destination. Having participated in the Meet Hawaii Famil, participants are more likely to recommend Hawaii to clients. We have already received a new lead from one of the participants and their clients are visiting for a site inspection this month.
We are also gearing up for some busy months ahead including AIME (Asia-Pacific Incentives and Meetings Expo) and our client events in Sydney and Brisbane next February. We are really looking forward to another successful year at AIME and we’re thrilled with the response resulting in maximum participation.
Mahalo for your support and please feel free to contact Holly Ballard, Account Manager (MCI), +612 9286 8935, hballard@hawaiitourism.com.au.
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HTO Hawaii Discover Guide by Explore Media
Our key publication and destination guide for Oceania travel trade. The guide is distributed at Visit USA Expos, Aloha Down Under and all HTO training. Distributed February 14.
Click here to view 2013 Discover Hawaii Guide online.
Advertising opportunities available. Please contact Angela White, Explore Media, angela@exploremedia.com.au
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HTO Hawaii Romance Guide by Explore Media
Our dedicated guide on wedding and honeymoon experiences in Hawaii, for Oceania travel trade and romance travellers. Distributed in May 14.
Click here to view 2013 Hawaii Romance Guide.
Advertising opportunities available. Please contact Angela White, Explore Media, angela@exploremedia.com.au
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Upcoming Hawaii Features in Australian Magazines
Hawaii Tourism Oceania will continue to pass on information regarding Australian magazines that are featuring Hawaii as a destination. Feel free to reach out to these magazines if you require further information and would like to explore advertising opportunities.
MiNDFOOD Magazine
www.mindfood.com
Jan/Feb 2014 issue, on sale 19 Dec, material deadline 23 Nov
The Jan/Feb issue of MiNDFOOD will celebrate everything summer with an extremely comprehensive focus on Hawaii. MiNDFOOD have an exclusive interview with music artist Jack Johnson who speaks to us about his Hawaiian upbringing, the local food and making the island more sustainable. Local island produce will also be covered, Kalo and locally caught seafood – with amazing recipes also included as part of the feature. They will also cover the Hawaiian beach and surfing culture and have included a number of high profile surfers who frequent the island for it’s world renowned breaks and surfing competitions. MiNDFOOD will also present a comprehensive travel guide on all of the Hawaiian Islands. Where to stay, places to visit, shopping destinations, travel to and around the islands.
To request a media kit for MiNDFOOD, please contact Christina Tremain, +61 2 9318 1300 or christina@mindfood.com. Christina is more than happy to build a customised package based on any advertising budget.
International Traveller Magazine
www.internationaltravellermag.com
Jan/Feb 2014 issue, on sale 9 Jan, material deadline 15 Dec
The Jan/Feb edition has a major feature on Hawaii with a specific focus on luxury Hawaii and travelling with kids. There will also be an insider’s guide to the North Shore. Australians love Hawaii and the magazine would love to help you reach their audience of 100,000 active Australian Travellers.
For more information contact Caroline, +61 2 9698 7072 or cfuller@internationaltravellermag.com
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Hawaii featured in Oceania Media
Katrina Lobley
Hosted Fairfax writer Katrina Lobley had her second story published on the 17 Aug 13. Katrina’s story gave a beautiful account of her experience of snorkelling with the Manta Rays on Hawaii Island. The story appeared in the Sydney Morning Herald and The Age, Ballarat Courier. AVE - AU$145,845, circulation 520,783, readership 1.5 million.
Lee Tulloch
Esteemed journalist and editor Lee Tulloch was hosted in Sep and is writing luxury travel, fashion and food stories for a number of outlets. Her first piece was a character/fashion piece on Australian Designer and business owner from Muu Muu Heaven, Deb Mascia and appeared in Fairfax weekend magazine ‘Good Weekend’on the 12 Oct 13. AVE - AU$579,128, circulation 437,008, readership 1.48 million.
Sug Gough Henly
Freelance writer Sue Gough Henly travelled to Kauai and Oahu in May and her first story appear in Newslimited’s Sunday Travel Section - "Escape’’ on the 10 Nov. Her story titled ‘A little play of sunshine’ captured the history and iconic status of the ukulele in Hawaii and the joy it brings to people around the globe. AVE - AUD$535,559, circulation 2+ million, reaadership 5+ million.
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Snapshot HTO Upcoming Events
Aloha Down Under 2014 Road Show
Mon 5 May - CHC Breakfast, Auckland Event
Tue 6 May - MEL Event
Wed 7 May - SYD Media Lunch, SYD Event
Thu 8 May - BNE Event
Fri 9 May - SYD B2B Lunch
Download the ADU 2014 Partner Invitation.
Consumer
Honolulu Good Food Guide Launch (Dec '13)
Trade
Maui Island Papa Course Travel Trade Promotion (1 Oct-30 Nov '13)
JTG Owner and Managers Conference (15-17 Nov '13)
Mahalo Month Trade Promotion (Dec '13-Apr '14)
Famils
HTO Experience Aloha Famil Famil (20-28 Nov '13) & Workshop (25 Nov '13)
Marketing Campaigns
Holiday Specialists "Discover Hawaii" Campaign (1 Oct-30 Nov '13)
Promotions
MyMagazines.com.au "Win 6 Nights in Heavenly Hawaii" (11 Nov-25 Feb '13)
Upcoming Promotional Opportunities
HTO Agent & Consumer E-Newsletters (Jan-Feb 2014 edition)
On-going: Engage with HTO's Social Networks - Facebook, Twitter & Instagram "Aloha DownUnder"
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