Watch our new videos on loyalty marketing insights and best practices.
Prologic. Loyalty Leader.
July 2015


ProLogic Adds Educational Video Content to Website

ProLogic has added a new page to our website with a collection of educational video segments. These segments range from 1 to 6 minutes long and offer independent grocers insights into best practices around loyalty marketing.
 
The content comes from a webinar that ProLogic broadcast last month with the National Grocers Association. The webinar features Noah Katz from PSK Supermarkets, one of the independent grocery industry’s leading practitioners of loyalty marketing.

Click here to view the video segments on ProLogic’s new web page.
 

Over 9 Million Active Households Now Use ProLogic Loyalty Programs

ProLogic recently achieved the milestone of supporting over 9 million active US households through our loyalty marketing programs for independent grocers. Active households have members in one of ProLogic’s retailer programs who have shopped in the past year.

This total represents about 8% of all US households and underscores ProLogic’s position as the independent grocery industry’s largest provider of third-party loyalty marketing services.

For more information about ProLogic and our services to independent grocers, click here.
 

The 3-Question Marketing Plan

Brian Woolf, one of the industry’s leading advisors in loyalty marketing, recently published an article posing three simple questions that independent grocers should consider in their marketing strategy:
  • What do you do to give your shoppers reasons to return?
    Reasons to return can include an overall great shopping experience with high-quality products, a clean, welcoming environment and signature products that the shopper values.

  • What do you do to give your shoppers reasons to increase their visits?
    Increasing shopper visits is vitally important because increases in visit frequency correlate to increases in total spending. Reasons to increase visits can include special time-limited discounts and progressive savings programs such as continuity offers (e.g. spend $300 over the next 4 weeks and receive a free turkey or ham).

  • What do you do to give your shoppers reasons to spend more?
    Demonstrate to your shoppers that spending more saves them more. Encourage them to buy across categories with special offers based on their past purchase behavior. Offer your top shoppers special benefits such as exclusive sales and custom events like cooking classes and wine tastings.

In today’s hyper-competitive environment, grocers have to focus more than ever on their unique value to shoppers which the large chains and discounters cannot match. Asking yourself the questions above and putting the answers into action can help you establish your differentiation in the mind of the shopper. As Brian Woolf says, it’s just as important to put a concept in the shopper’s mind as it is to put a circular in her hand.

Click here to read the full article from the Retail Strategy Center.

To learn more about how ProLogic can help you plan and implement your loyalty marketing strategy, visit our website.
 

ProLogic Becomes Recommended Business Partner for Wisconsin Grocers Association

The Wisconsin Grocers Association (WGA) recently endorsed ProLogic as their recommended business partner for loyalty marketing services for their association members. Brandon Scholz, WGA President, said “ProLogic is one of our respected WGA Business Partners because they understand loyalty and new ways to help retailers build more profitable relationships with their customers.”

Michelle Harrington, owner of a Sentry store in Delafield, WI, added "Our partnership with ProLogic has allowed Delafield Sentry the opportunity to deepen our relationship with our customers that has been mutually beneficial to both. The program allows us to customize how we want to reward our customers. ProLogic was extremely professional and provided great customer service throughout the process. The program has been extremely successful and best of all, our customers love the program!”

ProLogic is looking forward to providing our loyalty services to the members of the Wisconsin Grocers Association. For more information, visit ProLogic’s news page.
 
 
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