How Mobile CRM Impacts Revenue & Customer Satisfaction

Organizations Report Mobile CRM Delivers a 74% Increase in Customer Satisfaction

Are you still debating whether or not you need to mobile enable your sales force with a CRM application? If so, it’s time to take action.

Customer satisfaction is king in today’s competitive economy, and the data is stacking up behind the direct benefits of mobile enabling your sales force. That’s why 90% of companies consider mobile sales enablement an investment priority.

Why mobile sales enablement should be an investment priority

Customer satisfaction and experience increased by sales reps being able to respond faster to requests and inquiries (74%)
Productivity and efficiency of frontline sales reps boosted (77%)
Sales and employee productivity improved (87%)
Usage and adoption of the CRM application increased (62%)
Business process efficiency improved (73%)

Where is mobile sales enablement on your priority list?  
Would you like to discuss your current mobile sales strategy with a mobility expert from appsFreedom? If so, contact us and we can help guide you on a path to success.

Company benefits from mobile sales enablement

Customers Get Direct Benefit from Your Sales Team Going Mobile

Not only does mobile-enabling your sales team increase customer satisfaction, it also helps every field rep do a much more effective job of customizing the buying experience.

With application usage and adoption climbing an average of 62% with mobile CRM, data accuracy also improves.

That means reps have up-to-the-minute, accurate intelligence on customer status, orders, buying history, preferences and much more – so they are empowered to tailor every customer interaction to the customer’s situation.

Customers who feel well-known and catered to throughout the buying cycle are more loyal to the companies who serve them, and that loyalty translates directly into increases in lifetime value and revenue

Case Study: Bentley Systems Mobile Enables Field Sales Around the Globe

Bentley Systems keeps the world’s infrastructure running with clients that use its enterprise-grade engineering and architecture software solutions.

With such important projects continually on the line – from mass transit systems and bridges to industrial plants and highways – the company’s field sales force needed a faster, more intuitive way to access project and customer data while on the go.

Download our case study on how Bentley Systems deployed appsFreedom’s salesFreedom suite for mobile enabling their global field sales force to access SAP from tablets and smart phones.

Top Reasons for Extending CRM to Mobile Field Sales

Over the next few newsletters, I’ll be sharing some top reasons and best practices for empowering your sales teams with mobile CRM capabilities, and why every organization with a dedicated sales force should actively be working on a mobile CRM strategy.

Rule #1: Intelligence is not optional.

The most effective companies use every ounce of CRM/ERP data they have available to drive and target every single mobile interaction.

New techniques make it easier than ever to apply traditional direct marketing segmentation and analytics to optimize the value of those mobile interactions.

Companies that run SAP have an abundance of data on hand, however, many are bogged down in big data, or stymied by analysis paralysis. Putting actionable intelligence in the palm of your field sales hands is one of the most important tasks you can do to better compete and win in the global marketplace.

Not in Charge of Mobile Sales Enablement?

Will you take a moment to click here to forward this to your sales colleagues?

Questions? Don’t Hesitate to Ask.

As always, we make ourselves available anytime to offer you expertise and actionable guidance about your mobile CRM strategy. Contact me if you’d like to schedule a conversation with our team of SAP mobility experts.

Until then, have a great week!

  
  
Ron Austerlade 
VP, Marketing
 appsFreedom