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Does in-house pay more? Are the bonuses better? We look at why agencies are losing talent to in-house comms teams

Findings from our recently published Annual Salary Guide 2019 revealed that only 14% of respondents want to move to an agency; a whopping 70% want to move in-house. The remaining 16% want to freelance or leave the industry.  This isn’t a surprise; the last ten years have seen an increasing desire for corporate communications professionals to move in-house at some point in their career, making things increasingly tougher for agencies.

In the last five years, this trend has intensified, and the desire to move in-house is now at its highest, and at every level of experience.

Let’s take a look at a scenario that we often encounter – an agency professional will approach us with around 5-8 years of experience, looking to work in-house. When we ask for their reasons for moving, the answer is usually one or more of the following: they want to work for just one brand; they want to be at the heart of the business; they want to have more of a say over the comms strategy; they want to be in control of their diary. They also think they will receive a better salary, a bigger bonus, and lots of high value company benefits. However, as our survey revealed, this isn’t always the case.

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About Thought Leaders Connected

Thought Leaders Connected is a select group of senior communications leaders who want to; network, debate, share knowledge and learn from each other.

Through our own extensive network and connections, The Works' executive search team will facilitate and support the ongoing growth and development of this rather special group.

Get ready to contribute in our breakfast debates, be interviewed, give your opinions and network with like-minded, smart, senior people.

In addition we have a private Thought Leaders Connected LinkedIn group, where we welcome Heads, so feel free to join us.

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