Welcome to the latest insights and advice for the most senior communications professionals

Findings from our recently published Annual Salary Guide 2019 revealed that only 14% of respondents want to move to an agency; a whopping 70% want to move in-house. The remaining 16% want to freelance or leave the industry.  This isn’t a surprise; the last ten years have seen an increasing desire for corporate communications professionals to move in-house at some point in their career, making things increasingly tougher for agencies.

In the last five years, this trend has intensified, and the desire to move in-house is now at its highest, and at every level of experience.

Let’s take a look at a scenario that we often encounter – an agency professional will approach us with around 5-8 years of experience, looking to work in-house. When we ask for their reasons for moving, the answer is usually one or more of the following: they want to work for just one brand; they want to be at the heart of the business; they want to have more of a say over the comms strategy; they want to be in control of their diary. They also think they will receive a better salary, a bigger bonus, and lots of high value company benefits. However, as our survey revealed, this isn’t always the case.

Download The Works Search Annual Salary Guide